L.A. firms helping subway create hoagie hit parade.CUSTOMERS will be able to groove to Subway subway: see rapid transit. Radio tunes while they decide whether to go with roast beef or the tuna, thanks to partnerships the giant sandwich chain has struck with two L.A. media companies. Subway has contracted with Pasadena-based Private Label Radio (PLR PLR - Package-Level Reliability PLR - Packet Loss Rate PLR - Packet Loss Resilience PLR - Partitio Liberal-Radicale Svizzero (Radical Free Democratic Party Switzerland) PLR - Pass Liaison Representative PLR - Past Life Regression PLR - Patá en La Raja PLR - Philippine Liberation Ribbon PLR - Polská Lidová Republika (People's Republic of Poland) PLR - Preliminary Loss Report (US Army) PLR - Prequential Likelihood Ratio PLR - Prime Lending Rate), a division of DMI Music & Media Solutions, to provide in-store radio programming. The station will feature adult contemporary music, with some regional preferences (country music in the Southeast, for example), interspersed with Subway commercials. "Between songs you might hear a message about a new chicken sandwich, but the idea is that it's one continuous program," said Rob Walker, general manager of PLR. PLR also handles in-flight radio programming for Air Force One, Air Force Two, and United Airlines. Subway tested the program in February in Los Angeles, the chain's largest market with 350 stores, and recently announced it will roll out the program nationwide. "The folks in the L.A. market were the visionaries," Walker said. "There are those people who just grab a sandwich and run, but this is a reinforcement of their brand. It's about increasing traffic." A Subway customer spends an average of 17 to 20 minutes in the store. PLR's staff musicologists pick the music and program the shows, which update nightly. The "radio" box, a hard drive that dials into a main server each night to pick up the next days' content, is produced by Torrance-based Antex Electronics. PLR's initial order was for "a few thousand" boxes, according to Antex President Dave Antrim Antrim (ăn`trĭm), district (1991 pop. 48,000), 217 sq mi (562 sq km), NE Northern Ireland. The eastern and seaward area is a picturesque region of mountains and glens; to the west, where Antrim borders on Lough Neagh, lie the fertile valleys of the Bann and the Lagan rivers. Tourism is significant.. He's hoping Subway decides to wire its entire chain of 25,000 stores nationwide. "That would bring them into the stratosphere with my largest accounts," Antrim said. |
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