L.A. firms helping subway create hoagie hit parade.CUSTOMERS will be able to groove to Subway Radio tunes while they decide whether to go with roast beef or the tuna, thanks to partnerships the giant sandwich chain has struck with two L.A. media companies. Subway has contracted with Pasadena-based Private Label Radio (PLR PLR pupillary light reflex. ), a division of DMI (Desktop Management Interface) The first desktop management standard from the DMTF. Enabling PCs to be monitored from a central console, it was superseded by the DMTF's Common Information Model (see CIM). Music & Media Solutions, to provide in-store radio programming. The station will feature adult contemporary music sandwich - two (or more) slices of bread with a filling between them , but the idea is that it's one continuous program," said Rob Walker, general manager of PLR. PLR also handles in-flight radio programming for Air Force One, Air Force Two, and United Airlines. Subway tested the program in February in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , the chain's largest market with 350 stores, and recently announced it will roll out the program nationwide. "The folks in the L.A. market were the visionaries," Walker said. "There are those people who just grab a sandwich and run, but this is a reinforcement of their brand. It's about increasing traffic." A Subway customer spends an average of 17 to 20 minutes in the store. PLR's staff musicologists A musicologist is someone who studies musicology. An ethnomusicologist is someone who studies ethnomusicology; a zoomusicologist is someone who studies zoomusicology. pick the music and program the shows, which update nightly. The "radio" box, a hard drive that dials into a main server each night to pick up the next days' content, is produced by Torrance-based Antex Electronics. PLR's initial order was for "a few thousand" boxes, according to Antex President Dave Antrim. He's hoping Subway decides to wire its entire chain of 25,000 stores nationwide. "That would bring them into the stratosphere with my largest accounts," Antrim said. |
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