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L.A. businesses prepare for wet winter.


Not a drop of El Nino rain has hit Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  yet - but forecasts of fierce winter storms have already pumped life into some local businesses and caused others to prepare for wet months ahead.

Roofers are among those getting a shot in the arm.

"At this time of year, we would usually get 40 to 50 calls a month - now we're getting that in a day," said Steve Pinkus, owner of Royal Roof Co. in Los Angeles. "People say that if we can't do their roof within a couple weeks, that we shouldn't bother coming out for an estimate. That's how serious people are about this."

The roofing industry's sales "season" usually starts in October or November, but Pinkus said he already has a two-week backlog for repeat customers. "Yellow Pages" customers - those who call in out of the blue - have to wait at least three to four weeks, he said.

Prices (and profits) are going up with demand, he said, adding that in the peak of the 1982-1983 El Nino rains, roof work was going for prices 50 to 100 percent of what it would in dry times.

The situation is the same for many other roofers. At JBG JBG James Bond Girl (Alizée song)
JBG Jadgbombergeschwader (FRG) 
 Roofing & Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services.

Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box
 Construction of Los Angeles, partner Brian Tomlin said the roofing business is up by 30 percent compared to the same time last year.

There are other, less obvious beneficiaries of the weather. At Redondo Sportfishing sport·fish·ing  
n.
The sport of catching fish using a rod and reel.

Noun 1. sportfishing - the act of someone who fishes as a diversion
fishing

field sport, outdoor sport - a sport that is played outdoors
 in Redondo Beach Redondo Beach (rĭdŏn`dō), city (1990 pop. 60,167), Los Angeles co., S Calif., on the Pacific Ocean; inc. 1892. Once a commercial port for Los Angeles, it is a residential and resort city with a protected harbor and an excellent marina. , manager Kevin Grace said warm-water fish usually not found in local waters are biting, and that has caught the attention of many fair-weather anglers.

"Yellowtail are here, Dorado fish - and you never find them north of the Mexican border," Grace said. "People have been coming out of the woodwork to get and fish for them, and they're biting like mad."

Grace said water temperatures are up an average of 4 degrees these day's over normal, and while summer business has been going swimmingly, the relentless weather predicted for the winter will even out the profits.

Rain-outs would also put a damper on business at Six Flags Magic Mountain Six Flags Magic Mountain is an amusement park located just west of the Valencia neighborhood of Santa Clarita, north of Los Angeles. It opened on Memorial Day weekend on May 29, 1971 as Magic Mountain, by the Newhall Land and Farming Company,[1]  in Valencia, where park spokesman Palmer Moody said there are no plans to deal with the rains.

"We learned some years ago not to make plans based on weather predictions." Moody said. "Short of putting a roof over the 260-acre facility, there's not much we can do."

After Nov. 5, the park is only opened week ends and holidays.

While the rain may be bad news for amusement park amusement park, a commercially operated park offering various forms of entertainment, such as arcade games, carousels, roller coasters, and performers, as well as food, drink, and souvenirs.  box offices, it could be a bonus for the multiplexes.

On rainy days Rainy Days itself isn't an official XYZ release, it's a collection of demo tapes from 1985 which has been released by guitarist Bobby Pieper, who recorded the said demos with the band. , movie attendance tends to rise "in places like Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  where people are used to good weather," said Tom Borys, chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 at Entertainment Data Inc., a Beverly Hills Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities.  firm that tracks movie ticket sales.

In wet weather, people who might otherwise spend part of their weekend in the garden or out on a bicycle ride will often go to the movies to cure their cabin fever cabin fever Relapsing fever, see there , Borys said.

Golfers may also need to find an indoor activity - which is not good news for golf courses.

"We will definitely see business decrease." said Dante Ciolfi, merchandising manager and a golf instructor at the Alhambra Golf Course in Alhambra.

The course stays open during light rain but closes when standing water materializes on the green, he said.

"But we do have a covered driving range, and sometimes when there's rain people get bored and spend time at the pro shop," Ciolfi said. "That can make for a good day."

Outdoor cafes and restaurants with large patio areas can also suffer in a long wet period.

"As soon as we started hearing about this weather coming up, we have been looking at what to do," said Carlo Medicina, general manager of the Trilussa restauraut in Long Beach, where about 30 percent of the tables are outdoors.

He said the Italian eatery is now seeking a special permit from the city to erect a canopy over the outdoor area.

Another strategy to beat rained-out business is to do as much of it as possible before the showers start. That is what the Olympic Car Wash in Los Angeles is doing.

"Of course we're worried," said co-owner Julie Oh. "All we can really do now is do as much business as possible, and so we're going to have a big promotion and try to bring it in. After that, all we can do is wait."

At the Auto Spa Car Wash in Los Angeles, owner Woo Choi said he is used to closing for up to a week during winter rains, but after hearing El Nino news reports is concerned about having to close for weeks at a time.

He said a week's closure is no big deal because the lost business is made up by customers coming to have their rain spotting washed away. However, that sort of business spurt will not compensate for two or three weeks of idleness.
COPYRIGHT 1997 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Los Angeles
Author:Daniels, Wade
Publication:Los Angeles Business Journal
Date:Sep 1, 1997
Words:830
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