L.A. SPORTS FANS SHOW THE MONEY; SPENDING UP FROM 1993, STUDY FINDS.Byline: Gregory J. Wilcox Daily News Staff Writer Despite losing two professional football teams, Los Angeles' sports industry continues to thrive and generated $801 million in fan spending last year, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a report released Tuesday. Revenue, attendance and employment increased over 1993 levels despite the loss of the National Football League's Rams and Raiders franchises, said the report sponsored by the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. Sports Council and the Los Angeles Area Chamber of Commerce. The study, conducted by students at the UCLA UCLA University of California at Los Angeles UCLA University Center for Learning Assistance (Illinois State University) UCLA University of Carrollton, TX and Lower Addison, TX John E. Anderson Graduate School of Management, compares favorably with the first one done for the two groups earlier this decade. It comes at a time when Los Angeles is trying to win a new NFL NFL abbr. National Football League NFL (US) n abbr (= National Football League) → Fußball-Nationalliga franchise and the city's flagship team, the Dodgers baseball club, is in the process of being sold to media magnate Rupert Murdoch. The UCLA study focused on revenue generated by professional and college sports, horse racing horse racing, trials of speed involving two or more horses. It includes races among harnessed horses with one of two particular gaits, among saddled Thoroughbreds (or, less frequently, quarterhorses) on a flat track, or among saddled horses over a turf course with tracks and annual sporting events like the Toyota Grand Prix Grand Prix n. pl. Grand Prix Any of several competitive international road races for sports cars of specific engine size over an exacting, usually risky course. of Long Beach. The manufacture of sporting goods Noun 1. sporting goods - sports equipment sold as a commodity commodity, trade good, good - articles of commerce sports equipment - equipment needed to participate in a particular sport equipment and clothing was not included. Sports Council President David Simon David Simon can refer to:
About 17 million people attended local sporting events last year, an 8 percent jump from 1993, the study found. ``There are more people buying tickets to Los Angeles-area sporting events than at any time in history,'' Simon said. ``That might be contrary to the common perception that is out there. It would be deceptive to say that this industry stood still.'' During the past three years, full-time employment in the industry jumped 53 percent, to 2,628 workers, with most of the jobs being well-paying, white-collar jobs as the sports scene diversified. While the region lost two professional football franchises, there were more than twice as many teams in the mix last year than in 1993. Last year 18 professional sports The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. franchises put their team logo on the region vs. eight in 1993. New teams in the study included the Galaxy soccer club and a host of boutique and minor-league franchises like the Bullfrogs roller hockey team, the Piranhas
The Galaxy soccer team is popular with the region's growing ethnic population, and minor-league baseball and hockey teams are demonstrating an ability to attract fans. Chamber President Ezunial Burts likened the sports industry to having another Fortune 500 company in Los Angeles. ``What we have been able to see here is that this is an important industry that doesn't just have a cultural impact . . . but it's an economic benefit and provider of high quality jobs,'' he said. The future also looks bright with the opening of the California Speedway in Fontana this summer and the start of two women's professional basketball teams. The report concludes that $801 million in sports revenue translates to a $2 billion economic impact to the region when standard multipliers are applied. In comparison, New York City Comptroller The Office of Comptroller of New York City is the chief fiscal officer and chief auditing officer of the city. The comptroller is elected, citywide, to a four-year term and can hold office for two consecutive terms. Alan Hevesi did a study in 1995 that found sports contributed $6.9 billion to that municipality's economy. But it was much broader than the one done by UCLA, including such things as the impact from publishing and broadcasting revenue. However, Ted Gibson, chief economist for the California Department of Finance The California Department of Finance is located in Sacramento, California. It is responsible resource allocation for the state’s annual financial plan. As part of the executive branch of the state, it is within the fold of the governor of California's administration. , doubts whether multipliers - the impact of dollars spent in an area by people who don't typically spend money there - can be applied to local sports scenes. ``Sports in a market the size of Los Angeles is pretty much indigenous to the economy and it is not going to bring in an enormous amount of economic activity,'' Gibson said. ``It just strikes me as not new spending. People would be spending the money on something.'' CAPTION(S): Box, Photo Box: (Color) Rams? Raiders? Who cares Despite the loss of two NFL teams, the amount of money spent on, the number of jobs created by, and the attendance at professional and collegiate sporting events in Los Angeles has increased in three years. Photo: (Color) No caption (Baseball stadium) |
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