L.A. LIFEGUARDS TO GET TOUCH OF SPEEDO STYLE; COUNTY TO NET $358,000 IN GOODS.Byline: The Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. Los Angeles County lifeguards A division of the County of Los Angeles Fire Department, the Lifeguard operations safeguard 31 miles of beach and 70 miles of coastline, from San Pedro in the south, to Malibu in the north; Protecting about 55 million beach patrons annually. will be wearing Speedo An earlier scalable font technology from Bitstream Inc., Cambridge, MA (www.bitstream.com). Speedo fonts used the .SPD extension. See FaceLift. swimsuits for the next three years, thanks to an endorsement deal between the county and swimwear maker Authentic Fitness Co. Authentic Fitness, based in Commerce, will provide lifeguards with $358,000 worth of equipment in exchange for rights to refer to itself as the ``official swimwear sponsor of the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. County beach lifeguards,'' county Supervisor Don Knabe said Tuesday. The equipment will include uniforms for lifeguards and for young people in the county's water education and recreation programs, plus beach volleyball nets. ``This is a great example of a private-public partnership,'' said Knabe. ``The money the county will save on uniform and equipment costs can go to enhancing recreational services for our beaches.'' Officials at Authentic Fitness did not immediately return calls seeking comment. |
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