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L.A. COOL MONDO LOUNGE CELEBRATES `COCKTAIL CULTURE' OF THE MODERN ERA.

Byline: Jaime Spangrude Staff Writer

You can't go back in time, but you can relive America's golden age of the late '50s and early '60s when local preservationists host ``Mondo Lounge - Where Cocktail Cultures Collide!''

A daylong celebration of American lifestyle and culture from 1957 to 1963, the Oct. 16 event will feature a car rally and car show at the Petersen Automotive Museum in Los Angeles, followed by an evening party and conference at the Elysian Masonic Lodge in Hollywood.

``The years between 1957 and 1963 were those of ultimate optimism, outstanding architectural, fashion, car and industrial design,'' says event producer Mary-Margaret Stratton, who is active in preserving Modern landmarks in Southern California. ``The midcentury modern movement spawned the Atomic Age we now live in.''

The ``Mondo Lounge'' event, a celebration of the 20th anniversary of the Los Angeles Conservancy Modern Committee, is sponsored by www.LottaLiving.com, an online 'virtual' community of fans of the mid-century modern lifestyle. Lotta Living was initially created as an outreach tool for the Modern Committee but now includes members nationwide.

The car rally, a fund-raiser for the Modern Committee, will take participants past historic midcentury modern architectural and cultural landmarks. Sites will include the Cinerama Dome in Hollywood, Trader Vic's in Beverly Hills and Mel's Diner in West Hollywood.

Attendees may also drive pre-1970 classic cars, which qualifies them for a chance to win a three-night spa getaway at the Caliente Tropics Resort in Palm Springs.

Also, various Hollywood museums will offer admission discounts Oct. 16. They include the Hollywood Heritage Museum, the Hollywood Wax Museum, the Hollywood Erotic Museum and the Hollywood Museum in the Max Factor Building.

An evening party and conference at the Elysian Masonic Lodge in Hollywood will feature various entertainers, including Las Vegas-based Vargas and the Swank Set, a ``Pinup Girls on Parade'' fashion show and a documentary/comedy about the martini called ``Olive or Twist.''

``I really think it will inspire people to get swanky at home,'' Stratton says.

MONDO LOUNGE - WHERE COCKTAIL CULTURES COLLIDE!

Where: Car rally is at the Petersen Automotive Museum, 6060 Wilshire Blvd., Los Angeles. The party is held at the Elysian Masonic Lodge, 1900 N. Vermont Ave., Hollywood.

When: Car rally from 11 a.m. to 5 p.m. Oct. 16. The big bash begins at 6 p.m. and goes until midnight.

Tickets: In advance, $45 online at www.mondo-lounge.com or at the following locations: Bratstore, 1938 14th St., Santa Monica, (310) 452-2480; 8 Ball, 1928 W. Olive Ave., Burbank, (818) 845-1155; Soap Planet/Wacko/La Luz de Jesus, 4633 Hollywood Blvd., Hollywood, (323) 663-0122. Tickets can be purchased for $50 at the door.

Info: Mary-Margaret Stratton, (818) 789-5321.

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(1 -- 2) Las Vegas lounge act Vargas and the Swank Set, above, and the pinup girls of Winky Tiki, left, add to the retro atmosphere of ``Mondo Lounge - Where Cocktail Cultures Collide!''
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Publication:Daily News (Los Angeles, CA)
Date:Oct 9, 2004
Words:487
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