L.A. CONFIDENTIAL.

Byline: -- Tom Hoffarth

This blog entry is not sponsored by Tommy Lasorda. But if you really want to get under the skin of, say, someone you know who's a Giants fan, Lasorda will help do it.

The Dodgers' Hall of Fame former manager has been hired as the focal point of the 2006 Major League Baseball postseason ad campaign that features three different TV commercials and plenty of print, radio, Internet and mobile phone spots that try to ``ignite fans' passion for the playoffs,'' according to the MLB press release. You can check 'em out at Lasorda's MLB blog by clicking on the right links.

One of the first things you can do is e-mail a condolence letter to a fan of a team that failed to make the playoffs, complete with a photo of Lasorda, decked out in full Sinatra tux gear, looking as if he could use a Bromo.