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L.A.'s LARGEST Web Developers.


                     L.A.'s LARGEST Web Developers
                                           Employees in    Employees
                                            L.A. County  Companywide
 1 MarchFIRST                                       140        7,600
   2425 W. Olympic Blvd., Suite 400 East,
   Santa Monica 90404
 2 Genex                                            110          170
   10003 Washington Blvd.,
   Los Angeles 90232
 3 Proxicom                                         100        1,200
   4061 Glencoe Ave.,
   Marina del Rey 90292
 4 Guidance                                         100          100
   4134 Del Rey Ave.,
   Marina del Rey 90292
 5 Razorfish                                        100        1,500
   12200 W. Olympic Blvd. Suite 400,
   Los Angeles 90064
 6 Commerce One                                      75        9,400
   3330 Ocean Park Blvd., Suite 115,
   Santa Monica 90405
 7 Rare Medium                                       75        1,100
   4081 Redwood Ave.,
   Los Angeles 90066
 8 Viant Corp.                                       70          600
   3562 Eastham Drive,
   Culver City 90232
 9 Zentropy Partners                                 70          500
   6600 Lexington Ave.,
   Hollywood 90038
10 Apollo Interactive                                50           50
   8556 Hayden Place,
   Culver City 90232
                                 Major Clients
 1 MarchFIRST                    Amgen, Toyota, 20th Century Fox
   2425 W. Olympic Blvd., Suite
   400 East,
   Santa Monica 90404
 2 Genex                         American Honda, The WB Television
                                 Network,
   10003 Washington Blvd.,       Front Range Solutions, Honeywell
   Los Angeles 90232
 3 Proxicom                      Toyota Motor Sales, USA
   4061 Glencoe Ave.,
   Marina del Rey 90292
 4 Guidance                      Paramount Domestic Television,
   4134 Del Rey Ave.,            Universal Television, Merv
   Marina del Rey 90292          Griffin Enterprises
 5 Razorfish                     Schwab, Guardina, Highmark Blue
                                 Cross
   12200 W. Olympic Blvd. Suite  Blue Shield, Adobe, Nokia
   400,
   Los Angeles 90064
 6 Commerce One                  Toshiba Copiers & Fax, Creative
                                 Planet,
   3330 Ocean Park Blvd., Suite  Disney, Quadrem
   115,
   Santa Monica 90405
 7 Rare Medium                   Nestle, Tivo, Starbright, EPSON
   4081 Redwood Ave.,
   Los Angeles 90066
 8 Viant Corp.                   Sony, JD Powers, Kinko's
   3562 Eastham Drive,
   Culver City 90232
 9 Zentropy Partners             MGM, Nautica, emap, Edison, Reebok
   6600 Lexington Ave.,
   Hollywood 90038
10 Apollo Interactive            The WB Television Network, Joico,
   8556 Hayden Place,            Playa Vista, Directors Guild of
                                 America
   Culver City 90232
                                           Headquarters
 1 MarchFIRST                              Chicago
   2425 W. Olympic Blvd., Suite 400 East,
   Santa Monica 90404
 2 Genex                                   Los Angeles
   10003 Washington Blvd.,
   Los Angeles 90232
 3 Proxicom                                Reston, Va.
   4061 Glencoe Ave.,
   Marina del Rey 90292
 4 Guidance                                Marina del Rey
   4134 Del Rey Ave.,
   Marina del Rey 90292
 5 Razorfish                               New York
   12200 W. Olympic Blvd. Suite 400,
   Los Angeles 90064
 6 Commerce One                            Pleasanton, Calif.
   3330 Ocean Park Blvd., Suite 115,
   Santa Monica 90405
 7 Rare Medium                             Dallas
   4081 Redwood Ave.,
   Los Angeles 90066
 8 Viant Corp.                             Boston
   3562 Eastham Drive,
   Culver City 90232
 9 Zentropy Partners                       Cambridge, Mass.
   6600 Lexington Ave.,
   Hollywood 90038
10 Apollo Interactive                      Culver City
   8556 Hayden Place,
   Culver City 90232
11 Velocity Networks                  50  50
   5155 Rosecrans Blvd.,
   Los Angeles 90250
12 Rubin Postaer                      50  50
   201 Santa Monica Blvd.,
   Santa Monica 90401
13 Digital Boardwalk                  45  45
   1207 Fourth St.,
   Santa Monica 90401
14 E-Built                            33  255
   4640 Lankershim Blvd., Suite 400,
   North Hollywood 91602
15 Imagistic Media Studios            30  30
   1518 Abbot Kinney Blvd.,
   Venice 90291
11 Velocity Networks                  Windsor Fashions, Symbol
   5155 Rosecrans Blvd.,              Technologies, Xerox Federal
   Los Angeles 90250                  Credit Union
12 Rubin Postaer                      American Honda Automobiles,
   201 Santa Monica Blvd.,            Honda Motorcycles, Arco
   Santa Monica 90401                 Products Company
13 Digital Boardwalk                  Hughes Global Services,
   1207 Fourth St.,                   Hewlett Packard, Broadband
   Santa Monica 90401                 Sports
14 E-Built                            Bidland, Buzzsaw, ClickTex
   4640 Lankershim Blvd., Suite 400,
   North Hollywood 91602
15 Imagistic Media Studios            Bank of America, California
   1518 Abbot Kinney Blvd.,           Pizza Kitchen, FX Networks,
   Venice 90291                       Time Warner
11 Velocity Networks                  Los Angeles
   5155 Rosecrans Blvd.,
   Los Angeles 90250
12 Rubin Postaer                      Santa Monica
   201 Santa Monica Blvd.,
   Santa Monica 90401
13 Digital Boardwalk                  Santa Monica
   1207 Fourth St.,
   Santa Monica 90401
14 E-Built                            Irvine
   4640 Lankershim Blvd., Suite 400,
   North Hollywood 91602
15 Imagistic Media Studios            Venice
   1518 Abbot Kinney Blvd.,
   Venice 90291


MarchFIRST

It's not easy being No. 1 -- especially in the volatile world of Web design and development.

MarchFIRST, the L.A. area's largest Web developer, had a less-than-stellar year, but with 140 local employees, it still managed to remain a force in the market. The Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries.  office of the Chicago-based company developed sites for Amgen, Toyota, 20th Century Fox, Sony and others in 2000.

That activity came as the company scaled back nationwide, cutting back its staff by 10 percent. The reductions, announced in November, were expected to result in savings of $100 million annually.

Last year's bumpy bump·y  
adj. bump·i·er, bump·i·est
1. Covered with or full of bumps: a bumpy country road.

2. Marked by bumps and jolts; rough: a bumpy flight.
 road has not only hit the employment side of the business. The company's stock has plummeted from $38 a share on March 21, 2000 to 28 cents a share on March 21, 2001, a drop of 99.3 percent. As of this writing, the company is facing delisting Delisting

When the stock of a company is removed from a stock exchange.

Notes:
Reasons for delisting include violating regulations and/or failure to meet financial specifications set out by the stock exchange.
 by Nasdaq. The company reported a net loss of $6.8 billion ($37 per diluted di·lute  
tr.v. di·lut·ed, di·lut·ing, di·lutes
1. To make thinner or less concentrated by adding a liquid such as water.

2. To lessen the force, strength, purity, or brilliance of, especially by admixture.
 share) for the fourth quarter ended Dec. 31, compared to net income of $8.6 million (14 cents a share) in the like year-earlier quarter.

Local executives weren't keen on talking about the situation, but a spokesman said the company is in the process of evaluating various financing options, and refused to comment on whether or not it would remain a public entity.

The company recently announced a $150 million financing package from Francisco Partners, which has about a 30 percent stake in the company and two seats on the MarchFIRST board.

In March, MarchFIRST announced an extension on a $53 million loan it received from American National Bank and Trust of Chicago. The announcement came four days after MarchFIRST announced the resignations of three company executives, including both the chairman/CEO and president/COO.

Genex

In 1995, Walter Schild, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Los Angeles-based Genex, was working out of the second bedroom on his Manhattan Beach Manhattan Beach, city (1990 pop. 32,063), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1912. It is a residential and beach community with an oil refinery and nearby factories that produce transportation and electrical equipment, computers, and pottery.  house. Today, the company he started by using his personal credit card has four offices (Culver City Culver City, city (1990 pop. 38,793), Los Angeles co., S Calif., a residential suburb of Los Angeles; inc. 1917. It is a center of the U.S. motion-picture industry, whose roots in the city date to c.1915. Its chief manufactures are rubber products and computers. , Hollywood, Atlanta and Denver), and boasts an impressive client list that includes Acura, the WB Television Network, Honeywell and CNN CNN
 or Cable News Network

Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world.
.

While many of the top Web developers suffered losses and staff cutbacks last year, Genex added 100 people, by far its biggest expansion to date. More impressive may be the company's claim that in six years of operation it has always managed to turn a profit.

"Our philosophy was that, instead of spending money on office space and crazy perks perk 1  
v. perked, perk·ing, perks

v.intr.
1. To stick up or jut out: dogs' ears that perk.

2. To carry oneself in a lively and jaunty manner.
, we focused on the business," Schild said. "All of our offices are in industrial buildings. We don't have employees sitting on $700 chairs. We don't take company trips to Hawaii."

The privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 reported year 2000 revenues of $15 million, up 150 percent from $6 million the prior year.

Schild said he's expecting continued growth in 2001. "Many of our revenues come from existing clients -- Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
. and Honda, for instance -- which have been clients for years. When you have all new clients, it's not very stable."

Proxicom

Originally formed in 1991 as a systems integration company, Proxicom made the move to Web development in 1994 when it was asked to build a Web-based commercial venture for MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device.

(2) (Microwave Communications Inc.
.

The Reston, Va.-based company has since focused primarily on developing e-business solutions, focusing primarily on Fortune 500 companies, including America Online See AOL. , General Electric Co., General Motors Corp. and Merrill Lynch Merrill Lynch & Co., Inc. (NYSE: MER TYO: 8675 ), through its subsidiaries and affiliates, provides capital markets services, investment banking and advisory services, wealth management, asset management, insurance, banking and related products and services on a global basis. .

Proxicom has since opened offices in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Chicago, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Sausalito, Houston and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , where with 100 employees, it is the third largest Web developer.

Like most companies in the Internet sector of the economy, Proxicom's stock has been hammered ham·mered  
adj.
1. Shaped or worked with a metalworker's hammer and often showing the marks of these tools: a bowl of hammered brass.

2. Slang Drunk or intoxicated.

Adj.
 lately. On March 21, Proxicom stock closed at $2.94 a share, down 93 percent from $42.25 a year earlier. Proxicom reported a net loss of $3.4 million (6 cents per diluted share) for the fourth quarter ended Dec. 31, compared to net income of $1.9 million (4 cents a share) for the like year-earlier quarter. Fourth-quarter revenues, though, were $57.9 million, almost double the $29.6 million in the fourth quarter of 1999.

Despite a battered bat·ter 1  
v. bat·tered, bat·ter·ing, bat·ters

v.tr.
1. To hit heavily and repeatedly with violent blows.

2. To subject to repeated beatings or physical abuse.

3.
 stock and a bucket of red ink red ink Health administration A popular term for financial losses. Cf in the Black. , company officials are still whistling whistling

high-pitched respiratory sound made by forced breathing through a very narrow opening; usually indicative of stenosis of a passage.
 an upbeat tune. "I think that our choice to work primarily with strong established clients has definitely helped us," said Steve Janowsky, a managing director at Proxicom' s Marina del Rey Del Rey may refer to:
  • Del Rey, California, a census-designated place in Fresno County, California
  • Del Rey, Los Angeles, California, a small district in the west side of Los Angeles
  • Del Rey (band), an indie rock band
 office. "Things have been rolling along. We continue to focus on the Fortune 500, and I believe we're positioned well for the future."

"My experience as a VC is entirely focused on seed and early-stage funding," says Lazarus. "What Gordon has told me is, "Over time, I have become fascinated in what you guys do."

Now the question becomes: Does the aging corporate warrior have what it takes to make the transition from a Fortune 500 board room?

Dennis Lanfear, a former Amgen vice president who now heads his own biotech bi·o·tech  
n. Informal
Biotechnology.


biotech
Noun

short for biotechnology

Noun 1.
 investment firm, Lanfear Capital, thinks so.

He said that Binder binder: see combine.


An earlier Microsoft Office workbook file that let users combine related documents from different Office applications. The documents could be viewed, saved, opened, e-mailed and printed as a group.
 was able to grow Amgen from a small firm to what it is today by effectively combining his financial background with a deep understanding of the science.

"Gordon is absolutely technically proficient pro·fi·cient  
adj.
Having or marked by an advanced degree of competence, as in an art, vocation, profession, or branch of learning.

n.
An expert; an adept.
. While not a scientist, he is able to understand the issues really well," said Lanfear. "Gordon always impressed im·press 1  
tr.v. im·pressed, im·press·ing, im·press·es
1. To affect strongly, often favorably:
 me as the master of the calculated risk."

Souza seconds that, saying he reported directly to Binder, who had a good grasp of the science despite a professional financial background. And that is saying something coming from the man who developed Neupogen, an immune system immune system

Cells, cell products, organs, and structures of the body involved in the detection and destruction of foreign invaders, such as bacteria, viruses, and cancer cells. Immunity is based on the system's ability to launch a defense against such invaders.
 stimulator that is just one of two drugs that Amgen has ridden on to corporate riches. Binder said it came with the territory.

"Some of the biggest decisions we had to make at Amgen were science ones," he said. "This molecule or that. This product or that."

Binder's wife of 36 years, Adele, said her husband believes he can learn what it takes to do just about any job, spending inordinate amounts of time reading through business documents and other materials.

She remembers when Binder decided to take time out of his busy schedule about 20 years ago to coach one of their son's soccer teams. The problem was that Binder had never played soccer in his life, but that wasn't an obstacle to him. Nor was it something to try on a lark lark, common name for members of the large family Alaudidae, perching birds of terrestrial habits, chiefly of the Old World and best-known through the skylark, Alauda arvensis. .

"He went out and bought a book on soccer, and was reading it as he was coaching," his wife said. "He is so determined. He takes everything seriously."
COPYRIGHT 2001 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Dougherty, Conor
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Apr 16, 2001
Words:1706
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