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L'Oreal Paris Proudly Supports the Entertainment Industry and Women's Health with the L'Oreal Paris Red Carpet Compact, Designed by Kwiat Diamonds.


A Gold and Diamond Compact to be Auctioned for Charity

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- L'Oreal Paris, the world's biggest beauty brand, has long been a proud supporter of the entertainment industry, most notably through its telecast sponsorships of the Golden Globes (since 1997) and Academy Awards (since 2005). The company's longstanding commitment to these premier award shows is a testament to L'Oreal Paris' support of the outstanding talent that brings the medium to life. And Hollywood has been a great muse for the brand as well - L'Oreal Paris' glamorous and talented spokespeople include current Oscar nominee Penelope Cruz and Oscar winner Diane Keaton as well as Globe nominees Scarlett Johansson Scarlett Johansson (born November 22, 1984) is an American actress. She rose to fame with her role in 1998's The Horse Whisperer and subsequently gained critical acclaim for her roles in Ghost World, Lost in Translation and , Beyonce Knowles, Eva Longoria and Andie MacDowell Andie MacDowell (born April 21 1958) is an American screen actress. Biography
Early life
MacDowell was born Rosalie Anderson MacDowell in Gaffney, South Carolina, daughter of Paula, a music teacher, and Marion MacDowell, a lumber executive.
.

In recognition of the inspiration film provides L'Oreal Paris, the brand is giving back: L'Oreal Paris has commissioned the limited edition L'Oreal Paris Red Carpet Compact, designed by Kwiat Diamonds, an exclusive diamond and gold compact valued at $6,900 to support the entertainment industry and women's health Women's Health Definition

Women's health is the effect of gender on disease and health that encompasses a broad range of biological and psychosocial issues.
. Five of these limited edition compacts will be listed for sale through eBay Giving Works, eBay's dedicated program for charity listings beginning February 17, 2007, with all funds generated specifically benefiting the Motion Picture & Television Fund (MPTF MPTF Motion Picture & Television Fund
MPTF Multi-Path Track Fusion
) and the Ovarian Cancer ovarian cancer

Malignant tumour of the ovaries. Risk factors include early age of first menstruation (before age 12), late onset of menopause (after age 52), absence of pregnancy, presence of specific genetic mutations, use of fertility drugs, and personal history of breast
 Research Fund (OCRF OCRF Ovarian Cancer Research Fund
OCRF Optical Character Recognition Facility
OCRF Outlook Conference Room Finder
). MPTF is non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes.  that promotes the well-being of California's entertainment community by providing a wide range of healthcare, childcare and retirement care and charitable social services to members of the entertainment industry. OCRF, L'Oreal Paris' charity of record, is a non-profit organization dedicated to advancing research, raising awareness and finding a cure for ovarian cancer.

With the charity sale of this exclusive compact, L'Oreal Paris celebrates Hollywood's awards season and pays tribute to the industry and talent that keeps us entertained, providing endless inspiration for the world of beauty. The L'Oreal Paris Red Carpet Compact is 18K yellow gold with 90 round, brilliant-cut Kwiat diamonds set in 18K white gold to create the look of a ribbon. Complete with a "red-carpet" ruby embedded in the clasp CLASP - Computer Language for AeronauticS and Programming , the exclusive compact features two makeup mirrors on the inside. A Swarovski crystal version of this luxury compact was presented to each of the 2007 Academy Award-nominated actresses, including L'Oreal Paris spokesperson Penelope Cruz, in recognition of her achievements. Now, five lucky bidders will have the opportunity to own the diamond and 18K gold version while donating funds to two worthy organizations.

The L'Oreal Paris Red Carpet Compact, designed by Kwiat Diamonds, will be auctioned on www.ebay.com/lorealparis beginning February 17 through February 27 with an opening bid of $500. All funds raised will be donated equally to both the Motion Picture & Television Fund and the Ovarian Cancer Research Fund. For more information visit www.ebay.com/lorealparis.

L'Oreal Paris

The L'Oreal Paris Brand Division of L'Oreal USA, Inc. is a total beauty care company that combines the latest technology with the highest in quality for the ultimate in luxury beauty at mass. The L'Oreal Paris product family includes Preference, Excellence, Natural Match, Feria fe·ri·a  
n. pl. fe·ri·as or fe·ri·ae
A weekday on a church calendar on which no feast is observed.



[Medieval Latin f
 and Couleur Experte haircolors; VIVE Pro, Studio Line and L'Oreal Kids hair care, Dermo-Expertise skin care, including Advanced Revitalift, Wrinkle De-Crease, Age Perfect, Men's Expert, Sublime Slim and Sublime Bronze; and L'Oreal Paris Cosmetics, including Colour Riche lip colors, True Match Makeup, Wear Infinite Eyeshadows, Voluminous, Double Extend, Lash Out, and Volume Shocking mascaras, among many others, and the HIP High Intensity Pigments line.
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 15, 2007
Words:564
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