L!CENSING 2004 International: Defining Trends And Launching Brands To Distinguish Consumer Product Goods That Drive Traffic To Retail.Business Editors Licensing 2004 NEW YORK--(BUSINESS WIRE)--June 8, 2004 L!CENSING 2004 International, the global marketplace of ideas This article is about the concept. For the public radio show and podcast, see The Marketplace of Ideas (radio program). The "marketplace of ideas" is a rationale for freedom of expression based on an analogy to the economic concept of a free market. and concepts, begins today at the Jacob K. Javits Convention Center Jacob K. Javits Convention Center is a large convention center on the west side of Manhattan in New York City. It was designed by architects I. M. Pei and partners. The revolutionary space frame structure was built in 1986 and named for New York Senator Jacob K. in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . The world's leading retailers, consumer product manufacturers, promotions and marketing strategists will come together for the opportunity to discover the latest trend-setting properties and strike the deals with popular brand names that will distinguish consumer product goods in the year ahead. "The Licensing Show means real business -- 80 percent of last year's exhibitors initiated or finalized deals on site and 82 percent of them are returning this year," notes Elizabeth Waiksnis, show director for Advanstar. "They're being joined by nearly 200 new exhibitors including such high profile companies as NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. , Bennetton, Yamaha, Save the Children Foundation, United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. Mint, Build-A-Bear Workshop Build-A-Bear Workshop (NYSE: BBW) is an American retailer that sells customizable teddy bears and other stuffed animals. Build-A-Bear is the largest of the create-your-own animal chains with the other companies in the business consisting of regional and/or locally-owned and more -- all who've come to realize that the Show is the place for key players to gather, make deals and network all under one roof." This year's Show kicks off with an exciting showcase of the power of licensing with "License to Style" -- a unique runway-style presentation that translates concept into reality. Emceed by Finola Hughes, host of the Style Network's "How Do I Look?," the high-energy show will reflect the impact of today's popular cultural icons with the hottest licensed apparel and accessories that are helping to drive retail sales in today's highly competitive marketplace. With expectations of more than 20,000 attendees from over 70 countries, L!CENSING 2004 International will feature 520 exhibitors representing more than 5,700 properties in categories from corporate brands/trademarks, entertainment/character, publishing, art and design, not-for-profits and more. Attendees will also be able to get new insights into the lucrative licensing business through this year's comprehensive L!CENSING University seminar program featuring 13 new sessions. Now in its 24th year, L!CENSING International continues to be a platform for the important stories that define the industry. -- An exhibitor roster featuring the biggest names in entertainment, including 4 Kids Entertainment, Disney, MGM MGM in full Metro-Goldwyn-Mayer, Inc. U.S. corporation and film studio. It was formed when the film distributor Marcus Loew, who bought Metro Pictures in 1920, merged it with the Goldwyn production company in 1924 and with Louis B. Mayer Pictures in 1925. , New Line Cinema, DreamWorks SKG SKG Stichting Kwaliteit Gevelbouw (Dutch) SKG Spielberg, Katzenberg,and Geffen (DreamWorks Studios) SKG Thessaloniki, Greece - Thessaloniki (Airport Code) SKG Smith and Kraus Global , Nickelodeon, Sesame Workshop, Sony Pictures Consumer Products, Universal Studios Consumer Products, Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . Consumer Products and more. -- High-profile consumer brands such as McDonald's, Procter & Gamble, Jeep, H.J. Heinz, Kellogg's, Ford, Mattel, Hasbro, Campbell Soup Company Campbell Soup Company (NYSE: CPB) (also known as Campbell's) is a well-known American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey. , Time Inc., The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times, Coca-Cola, Pepsi and more. -- The largest Art & Design Licensing Gallery, featuring original designs and artwork from more than 200 exhibitors. "A review of the exhibitors on the Show floor offers a preview of the emerging lifestyle trends that marketers are honing in on to develop new and interesting products that consumers will be buying in the months and years ahead," says Charles Riotto, president, the International Licensing Industry Merchandisers' Association (LIMA Lima, city, Peru Lima (lē`mə, Span. lē`mä), city (1990 metropolitan area est. pop. 6,400,000), W Peru, capital and largest city of Peru. Its port is Callao. ). "The ever-expanding roster of properties is indicative of the enormous potential of licensing as a powerful, cost effective and profitable tool in the marketing mix." Entertainment: As the largest category in licensing, representing more than 44 percent of the entire industry(1) and $60.8 billion(2) in worldwide retail sales, entertainment encompasses the blockbuster movies, exciting new characters and the classics. The most significant trend in this category is the establishment of franchise-building properties. Through this strategy, Hollywood studios are able to develop properties with the kind of longevity that sustains consumer attention in the way TV and character properties can. Look for properties such as Bewitched be·witch tr.v. be·witched, be·witch·ing, be·witch·es 1. To place under one's power by or as if by magic; cast a spell over. 2. To captivate completely; entrance. See Synonyms at charm. (Sony Pictures Consumer Products), Archie (Miramax), Shrek 2 and Wallace & Gromit (DreamWorks SKG), Pink Panther (MGM), Catwoman (Warner Bros.), King Kong and Curious George (Universal Studios) and Electra (Marvel) to not only appear on the silver screen later this year, but to inspire consumer products and promotional tie-ins for years to come. All of the major film studios are back exhibiting this year and showcasing their hottest new and classic properties. Corporate: Corporate brands represent the second largest category in licensing today, accounting for an estimated $33.1 billion(2) in worldwide retail sales. With companies like Ford Motor, Boeing, Procter & Gamble, Coca-Cola, Campbell's Soup Company, Crayola, Disney, Viacom, McDonald's and more represented at L!CENSING 2004 International, the Show makes an emphatic statement about the power of licensing in corporate America. Food & Beverage: It is estimated that food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. companies make up 30 percent of the entire corporate licensing pie(1). Exhibitors such as Masterfoods USA, Campbell's Soup Company, Frito Lay, Pillsbury and Kellogg's are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. new ways to leverage their brand recognition to drive sales in ancillary consumer product goods. These goods range from plush M&M's characters to Special K workout clothing to Hostess Twinkies lip balm balm, name for any balsam resin and for several plants, e.g., the bee balm. balm Any of several fragrant herbs of the mint family, particularly Melissa officinalis (balm gentle, or lemon balm), cultivated in temperate climates for its fragrant . Art & Design: Through the past years, the Art & Design category has grown at unprecedented rates. In the year 2002, the segment accounted for $161 million in royalty revenues, up 9.5 percent from the year before(1). What started as a collection of 20 booths a decade ago has grown into the Art & Design Licensing Gallery with 200 booths. Licensing has truly changed the way artists market their work. It has enabled them to generate revenue far beyond a one-time purchase fee, while simultaneously allowing them to reach a broader audience and spread their message far beyond the walls of a gallery or a museum. Pet Products: Retail is often a "dog-eat-dog" world and it is no surprise that the pet care industry is marking its territory with the bone-afide licensing industry to get a leg up. More and more, families are treating their pets like children and are spending more on their pets than ever before. The significance of the business has not been lost on the savvy marketing teams who are now licensing out popular pet brand names and licensing in fun properties to develop new and unique product lines for all of those pet-loving consumers. Discovery Communications' "Animal Planet" is expanding their already successful licensing program that includes animal clothing, leashes, pet vitamins and food bowls. Classic Media is launching a Lassie Lassie canine star of popular film and TV series. [TV: Terrace, II, 13–15; Radio: Buxton, 135] See : Dogs pet product line and Milk-Bone will be unveiling a pet gifts and pet care accessories line. Even Elvis Presley Enterprises Elvis Presley Enterprises, Inc. (EPE) is a corporate entity created by the "Elvis Presley Trust" to conduct business and manage its assets. After Elvis Presley's death, Elvis's will appointed his father, Vernon Presley, as executor and trustee. has joined in with a Hound Dog collection of blue suede collars, leather jackets, peanut butter/banana treats and more. L!CENSING 2004 International is sponsored by the International Licensing Industry Merchandisers' Association (LIMA), the worldwide trade association for the licensing industry, serving as the global advocate for the business of licensing. For information on LIMA programs and activities, please visit www.licensing.org. L!CENSING International is owned and produced by Advanstar Communications Inc., a worldwide business and information company serving specialized markets with high quality information resources and integrated marketing solutions. L!CENSING 2005 International takes place June 21 - 23, 2005. For further information, please call 203-882-1300 or visit www.licensingshow.com. (1) The International Licensing Industry Merchandisers' Association (LIMA) (2) License! Magazine Industry Annual Report |
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