Kubota Tractor Corporation (KTC), Torrance, CA, announces the selection of McCormick Company as agency of record to handle public relations activities.

Kubota Tractor Corporation (KTC), Torrance, CA, announces the selection of McCormick Company as agency of record to handle public relations activities in the United States.

"McCormick presented ideas on how it could help Kubota continue to build our brand in a very creative fashion," says Peggy Horkan, national advertising and public relations manager for KTC. "We're pleased to add McCormick's expertise to our marketing-communications efforts and believe its team will help us a great deal across all product lines."

Horkan says McCormick will provide media relations, market development, product publicity, media tours and training, and issues and event management, as well as campaign development and execution of full line of products.