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Kubota Tractor Corporation (KTC), Torrance, CA, announces the selection of McCormick Company as agency of record to handle public relations activities.


Kubota Tractor Corporation (KTC KTC Kentucky Transportation Cabinet
KTC Kentucky Transportation Center
KTC Knoxville Track Club
KTC Kosovo Transitional Council
KTC Kadamba Transport Corporation (Goa, India)
KTC Key Translation Center
), Torrance, CA, announces the selection of McCormick Company as agency of record to handle public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  activities in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. .

"McCormick presented ideas on how it could help Kubota continue to build our brand in a very creative fashion," says Peggy Peggy may refer to:
  • Peggy (musical), a 1911 musical comedy by Stuart and Bovill
  • Peggy (given name), people with the given name Peggy
See also
  • Peggy-Ann, a 1926 musical comedy by Rodgers and Hart
 Horkan, national advertising and public relations manager for KTC. "We're pleased to add McCormick's expertise to our marketing-communications efforts and believe its team will help us a great deal across all product lines."

Horkan says McCormick will provide media relations, market development, product publicity, media tours and training, and issues and event management, as well as campaign development and execution of full line of products.
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Title Annotation:AGENCY NEWS
Publication:Agri Marketing
Geographic Code:1USA
Date:Apr 1, 2006
Words:111
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