Kubi Announces New-generation Business Activity Management Software; Kubi Enable 2.5 Drives Improved Sales Effectiveness, Compliance and Collaboration by Unifying Front- and Back-office Sales Activities.

LINCOLN, Mass. -- Kubi Software, Inc., the innovator in business activity management solutions, today announced Kubi Enable 2.5 its new-generation solution that correlates sales activities with outcomes to easily institutionalize best practices and ensure compliance with business policies. By leveraging existing technology investments and unifying front- and back-office sales activities, all within a familiar email experience, Kubi Enable helps to improve sales effectiveness, compliance, and collaboration.

"Kubi Enable 2.5 represents a new direction for Kubi," said Mark Rankovic, CEO of Kubi Software. "We've taken lessons learned from our experience in collaborative email and email activity management and applied that knowledge to deliver a software solution that can optimize business activities for improved effectiveness and efficiency. There is a growing chasm between transient business activities and enterprise processes, which for example results in costly sales processes, lengthy sales cycles, and inconsistent compliance with best practices and company policies," continued Rankovic. "Kubi Enable bridges that chasm. It's built for information workers who must quickly find and handle business-critical activities and enables them to easily collaborate with colleagues, connect to enterprise information such as SFA and CRM systems, and access best-practice business processes - all from their familiar work environment."

Kubi's capabilities to easily institute task management and process controls from a familiar work environment will be leveraged in product development at QD Vision (www.qdvision.com), a developer of next-generation flat panel displays. "Kubi Enable is attractive to us as it provides some structure with just enough task management and process control without requiring people to change the way they work," noted Greg Moeller, co-founder and director of business development at QD Vision. "We've embedded Kubi in Outlook and quite frankly using Kubi is as simple as a Post-it note while its structure allows everyone to be part of a single Post-it note."

Kubi Enable Accelerates Sales Processes

Easily embedded in a variety of applications -- from email to sales force automation to customer support applications - Kubi Enable 2.5 gives people the freedom to manage business activities from their preferred applications. Therefore, Kubi Enable helps companies accelerate and improve sales processes with intuitive solutions that easily institutionalize best practices and ensure compliance with business policies. By correlating sales activities with outcomes and leveraging existing technology investments, Kubi Enable drives improved sales efficiencies, effectiveness, and profitability.

For example, the ability to coordinate a rapid review of sales and service across corporate sales, legal, finance, and operations impacts deal closure time and close rates. Kubi 2.5 can accelerate the sales-closure process by:

--ensuring all participants are working with the most recent version of deal-related documents;

--providing approval workflows during sales activities for quotes/proposals;

--moving deals into different sales stages and orders/contracts at deal closure;

--escalating deal awareness to required but often omitted individuals on the basis of deal criteria;

--giving sales staff the ability to assign and track the progress of actions with specified deadlines for members of their virtual sales teams;

--synchronizing action due dates with assignees' electronic calendars to ensure timely execution of required duties;

--enabling participants to effectively participate in distributed sales activities from within their email;

--integrating with enterprise CRM or SFA systems to drive the sales activity policies;

--ensuring the resolved sales activity log and related final assets are returned to CRM or SFA systems; and

--creating an immutable audit trail of all sales activities.

"Recent industry research reveals that 58 percent of businesses take more than 6 months to close a deal and that 42 percent of them deliver 3 or more proposals while they are closing it," noted Rankovic, "so few, if any, businesses can remain competitive and profitable at that rate. By giving companies better sales-related activity management capability when they need it and institutionalizing best practices around those activities, the new Kubi Enable improves sales effectiveness. Over time we will broaden these activity management capabilities beyond sales functions to areas such as manufacturing and customer service and support."

System Requirements and Availability

Using industry-standard technologies, Kubi Enable 2.5 embeds within and connects to existing enterprise systems. Kubi Enable 2.5 integrates Kubi Enable Client, Kubi Enable Server, and Kubi Enable Connectors into a complete business activity management system. Kubi Enable is shipping now and pricing is available directly from Kubi Software.

About Kubi Software, Inc.

Kubi Software, Inc., the innovator in business activity management solutions, helps companies accelerate and improve sales processes with intuitive applications that easily institutionalize best practices and ensure compliance with business policies. By correlating sales activities with outcomes and leveraging existing technology investments Kubi solutions drive sales efficiencies, effectiveness and profitability. Exploiting the familiar email experience, Kubi Enable(TM) software promotes cross-functional collaboration enabling users to easily track, monitor, and organize customer-centric activities. Founded in 2001, Kubi is the recipient of the KM World Trend Setting and DEMO God awards, and has been recognized for Technical Excellence by PC Magazine. Kubi is headquartered in the Greater Boston Area. Visit: www.kubisoftware.com.

Kubi Enable, Kubi Enable Client, Kubi Enable Connectors, Kubi Enable Server, and Kubi Software are trademarks of Kubi Software, Inc. All other trademarks are the property of their respective owners.