Krispy Kreme Opens New Location in Temecula; The HOT LIGHT is ON in The Promenade.

WHAT:   Krispy Kreme Doughnuts opens the doors to its newest location
        in Temecula. The HOT LIGHT, which signals when Original Glazed
        doughnuts are coming off the line, glows between the hours of
        5:30 - 11 a.m. and 5 - 11 p.m. The drive thru is open 24
        hours.

        The introduction of the Temecula location expands Krispy
        Kreme's presence in Southern California, bringing the total
        number of stores in the region to 29. Chula Vista and
        Encinitas locations are scheduled to open this summer.

        Southern California Krispy Kreme products are kosher certified
        by Kosher Supervision of America (KSA).

WHEN:   Sunday, July 25
        5:30 a.m. - HOT LIGHT turns on and doors open

WHERE:  Krispy Kreme Doughnuts
        40531 Margarita Road
        Temecula, Calif.
        951-676-4564

VISUALS:
        Dozens of Krispy Kreme fans lined up for hot Original Glazed
        doughnuts

BACKGROUND:
        Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme
        is a leading branded specialty retailer of premium quality
        doughnuts, including the Company's signature Hot Original
        Glazed. Krispy Kreme currently operates 402 stores (comprised
        of 373 factory stores and 29 satellites) in 44 U.S. states,
        Australia, Canada, Mexico and the United Kingdom. Krispy Kreme
        can be found on the World Wide Web at
        http://www.krispykreme.com.