Krispy Kreme Opens New Location in San Marcos; The `HOT LIGHT' is ON in North County.

WHAT:       Krispy Kreme Doughnuts opens the doors to its newest
            location in San Marcos. The HOT LIGHT, which signals
            when Original Glazed doughnuts are coming off the line,
            glows between the hours of 5:30 - 11 a.m. and
            5 - 11 p.m. The drive thru is open 24 hours.

            The introduction of the San Marcos location expands Krispy
            Kreme's presence in Southern California, bringing the
            total number of stores in the region to 29. Chula Vista
            and Encinitas locations are scheduled to open this summer.

            Southern California Krispy Kreme products are kosher
            certified by Kosher Supervision of America (KSA).

WHEN:       Tuesday, July 20
            5:30 a.m. -- HOT LIGHT turns on and doors open
            8:00 a.m. -- Ribbon-cutting ceremony

WHERE:      Krispy Kreme Doughnuts
            587 Grand Ave.
            San Marcos, Calif.

VISUALS:    --  Dozens of Krispy Kreme fans lined up for hot
                Original Glazed doughnuts

            --  Ribbon-cutting ceremony with influential community
                members and key executives

BACKGROUND: Founded in 1937 in Winston-Salem, North Carolina, Krispy
            Kreme is a leading branded specialty retailer of premium
            quality doughnuts, including the Company's signature Hot
            Original Glazed. Krispy Kreme currently operates 402
            stores (comprising 373 factory stores and 29 satellites)
            in 44 U.S. states, Australia, Canada, Mexico and the
            United Kingdom. Krispy Kreme can be found on the World
            Wide Web at http://www.krispykreme.com.