Kraft slices. (Out of the box).
Meanwhile, LifeSavers candy production will shift to San Jose, too, from a factory in Barquisimeto, Venezuela. A Kraft facility in Cali will produce cake mixes for the Andean region. And the company moved snack production from Trinidad to Kingston, Jamaica, closed two cashew operations in Brazil and downsized a plant in Valencia, Venezuela.
"These difficult decisions are a necessary part of the ongoing integration of our Kraft Foods and Nabisco operations," says Joachim Krawczyk, president of Krafts Latin America region. Kraft also has consolidated its regional advertising, with Young & Rubicam handling Brazil and Starcom taking charge of Argentina, Venezuela, Peru, Ecuador and Central America.
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|Date:||Feb 1, 2002|
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