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Kraft slices. (Out of the box).

Kraft Foods is consolidating production across Latin America, betting that the region will become still more integrated. It closed two plants--one in Guatemala and one in Costa Rica--and moved their production of baking powder and ready-to-eat gelatin to a plant in San Jose.

Meanwhile, LifeSavers candy production will shift to San Jose, too, from a factory in Barquisimeto, Venezuela. A Kraft facility in Cali will produce cake mixes for the Andean region. And the company moved snack production from Trinidad to Kingston, Jamaica, closed two cashew operations in Brazil and downsized a plant in Valencia, Venezuela.

"These difficult decisions are a necessary part of the ongoing integration of our Kraft Foods and Nabisco operations," says Joachim Krawczyk, president of Krafts Latin America region. Kraft also has consolidated its regional advertising, with Young & Rubicam handling Brazil and Starcom taking charge of Argentina, Venezuela, Peru, Ecuador and Central America.
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Publication:Latin Trade
Date:Feb 1, 2002
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