Kraft Foods Names FCB as New Jell-O Ad Agency.Business Editors, Food/Advertising Writers NORTHFIELD, Ill.--(BUSINESS WIRE)--Sept. 7, 2000 Kraft Foods, the nation's largest branded food company, announced today that it has named Foote, Cone & Belding in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of as its advertising agency for Jell-O(R) gelatin gelatin or animal jelly, foodstuff obtained from connective tissue (found in hoofs, bones, tendons, ligaments, and cartilage) of vertebrate animals by the action of boiling water or dilute acid. and puddings in the U.S. The Jell-O assignment was previously at Young & Rubicam in New York. "We sincerely value the many contributions that Y&R has made over the years to help build Jell-O into a true American icon," said Dave Johnson, Executive Vice President of Kraft Foods and President of the Beverages, Desserts and Snacks Division. "However, with so many new snack and dessert products on the market, we believe we need to explore a new strategic and creative direction for the brand. FCB See DOS FCB. (operating system) FCB - file control block. has a great track record on many of our brands like Kraft Macaroni macaroni: see pasta. and Cheese Dinners, Di Giorno Pizza and Cool Whip Whipped Topping." The Jell-O brand includes gelatin and pudding in both dry mix and ready-to-eat varieties as well as No Bake Desserts and new Jell-O Dessert Delights Dessert Bars recently launched in several US markets. Y&R continues to work on a number of Kraft brands including Crystal Light Soft Drink Mix, General Foods International Coffees, Terry's Chocolate Orange Terry's Chocolate Orange is a popular chocolate product originally sold only in the United Kingdom, but now sold all across the world. It is a spherical ball of chocolate mixed with orange oil, divided into "segments", similar to a real orange, and wrapped in orange-coloured foil. and Toblerone Chocolate. Kraft Foods, headquartered in Northfield, IL, is the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. food business of Philip Morris Companies Inc. Kraft's Beverages, Desserts & Snacks Division is headquartered in Rye Brook, NY. For more information, visit our website at www.kraftfoods.com/corporate |
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