Kraft Foods Announces Realignment of Management Responsibilities in North America.

Business Editors

NORTHFIELD, Ill.--(BUSINESS WIRE)--Sept. 30, 2002

Kraft Foods Inc. (NYSE:KFT), a global leader in branded foods and beverages, announced today a realignment of responsibilities in the senior management team of its North American business.

"These changes will ensure that the talents of our management team are deployed in the best way possible to drive Kraft's continuing success," said Betsy D. Holden, Co-CEO of Kraft Foods and President and CEO of Kraft Foods North America (KFNA).

Irene B. Rosenfeld, 49, formerly Group Vice President, KFNA, and President, Operations, Technology, Procurement, Information Systems, Canada, Mexico and Puerto Rico, has been named President, North American Businesses, KFNA. She will have responsibility for KFNA's five operating groups and 15 business divisions, as well as new product development. Rosenfeld will be succeeded by David S. Johnson, 45, formerly Group Vice President, KFNA, and President, Beverages, Desserts and Cereals, as Group Vice President, KFNA, and President, Operations, Technology, Procurement and Information Systems.

Both Rosenfeld and Johnson are members of Kraft's Management Committee and report to Holden.

"By bringing together all the businesses into one management group under Irene's leadership, we can leverage opportunities, allocate resources and coordinate programming even more effectively," Holden said. "And in his new role, Dave will help continue the significant progress Kraft has been making to drive growth, productivity and quality."

Elizabeth A. Smith, 39, formerly Executive Vice President, KFNA, and General Manager, Beverages, was named Group Vice President, KFNA, and President, Beverages, Desserts & Cereals, reporting to Rosenfeld.

Daryl Brewster, 45, formerly Executive Vice President, KFNA, and General Manager, Biscuits, has been named Group Vice President, KFNA, and President, Canada, Mexico & Puerto Rico, reporting to Rosenfeld.

Smith and Brewster will join the KFNA Management Committee.

Michael Mudd, 51, Senior Vice President, Corporate Affairs, has been named to the KFNA Management Committee, reporting to Holden.

In addition, the company announced four new division heads:

Dan Butler, 42, formerly Executive Vice President, KFNA, and General Manager, Kraft Canada, has been named Executive Vice President, KFNA, and General Manager, Biscuits, reporting to Michael Polk, Group Vice President, KFNA, and President, Biscuit, Snacks and Confections.

Nick Meriggioli, 39, formerly Vice President, Marketing and Strategy, Oscar Mayer, has been named Executive Vice President, KFNA, and General Manager, Oscar Mayer, reporting to Richard G. Searer, Group Vice President, KFNA, and President, Oscar Mayer, Pizza and Food Service.

Fred Schaeffer, 42, formerly Vice President, Strategy and Development, Kraft Canada, has been named Executive Vice President, KFNA, and General Manager, Kraft Canada, reporting to Brewster.

John Cowles, 39, formerly Vice President, Marketing for Biscuits, has been named Executive Vice President, KFNA, and General Manager, Beverages, reporting to Smith.

Meriggioli, Schaeffer and Cowles will join Butler as members of the KFNA Operating Committee.

Rosenfeld joined General Foods Corporation in 1981. During her career at Kraft, she has lead a number of business divisions, including Beverages, Desserts and Snacks, Kraft Canada and Mexico/Puerto Rico, and most recently has overseen Operations, Technology, Procurement and Information Systems.

Johnson began his career at Kraft in 1986 as a brand manager in the Cheese Division and has held leadership positions in the Pizza, Beverages and Desserts division, and Strategy, among others.

Smith joined General Foods Corporation in 1990 as an Assistant Product Manager in the Desserts Division. Her career has encompassed a number of sales, marketing and strategy positions, including Vice President, Marketing for the Beverages Division.

After several years at General Foods, Brewster joined Nabisco in 1996 as President of the Specialty Products Division, overseeing brands including Planters nuts, A.1. steak sauce, Cream of Wheat cereals, Grey Poupon mustards and Milk-Bone dog biscuits. He joined Kraft in December of 2000 as part of the Nabisco acquisition.

Mudd joined Kraft in 1984 as a speechwriter and has since held a variety of positions of increasing responsibility in Corporate Affairs. He was named a Vice President in 1991.

Butler joined General Foods in 1987 as an Assistant Product Manager on Baker's Chocolate and Coconut. He has held a number of positions of increasing responsibility in the Desserts and Snacks, and New Meals divisions.

Meriggioli joined Kraft as a senior brand manager in 1992 and has held marketing and strategy positions in the Kraft Cheese Division. He joined the Oscar Mayer business in January of 2001.

After joining Kraft as a National Category Sales Manager in 1992, Schaeffer has progressed through a number of brand and marketing strategy positions in the Kraft Cheese and New Meals divisions. He joined Kraft Canada in February 2002.

Cowles joined Kraft in 2000 as part of the Nabisco acquisition and has been Vice President of Marketing, Cookies since that time.

Kraft Foods markets many of the world's leading food brands, including Kraft cheese, Jacobs and Maxwell House coffees, Nabisco cookies and crackers, Philadelphia cream cheese, Oscar Mayer meats, Post cereals and Milka chocolates, in more than 145 countries.

For more information, please visit our website at www.kraft.com.