Kraft Expands California Pizza Kitchen Distribution to Colorado; Sales Team Sets Entire Denver Market in One Day.

Business Editors

GLENVIEW, Ill.--(BUSINESS WIRE)--Nov. 9, 2000

One day after Americans cast their votes for the 43rd President of the United States, Kraft Pizza Company brought exciting new choices to the frozen pizza aisle of every Denver metro area grocery store. California Pizza Kitchen(R) premium frozen pizzas hit the Denver market with gusto, as approximately 15,000 CPK pizzas were set on shelf in Denver-area stores in just one day - a process that typically takes up to 13 weeks.

"We are celebrating two terrific events," said Blair Boggs, Brand Manager for California Pizza Kitchen frozen pizzas, Kraft Pizza Company. "First, we're bringing the fantastic flavors of California Pizza Kitchen frozen pizzas to the Denver area for the first time. Our sales team wanted to spotlight the occasion with an exciting entrance into the market, so instead of the pizzas trickling into stores over eight, sometimes 13 weeks, CPK frozen pizzas will appear in the frozen pizza sections of grocery stores almost overnight."

"Second, we're excited to also highlight the grand opening of a Denver's newest California Pizza Kitchen restaurant," said Boggs. The new restaurant, Colorado's third, will be located at 8353 South Park Meadows Center Drive, Littleton, CO and will open November 16th, 2001. The other two locations are in the Cherry Creek and Flatiron Crossing Malls.

Gary Sigel, West Area Sales Director, Kraft Foods, on hand at the King Sooper's at 2750 S. Colorado Blvd., where the last pizza was put on the shelf, expressed great enthusiasm about California Pizza Kitchen frozen pizza coming to Denver. "Since 1998, we've brought CPK frozen pizzas to Atlanta, Hawaii, Las Vegas, Los Angeles, Phoenix, Sacramento, San Diego and San Francisco. We've had great response from consumers in these markets - they tell us they are blown away by the great flavors and freshness of the self-rising crust, and retailers say that CPK frozen pizzas are bringing a new group of customers to the frozen food aisle, helping to boost category sales."

CPK frozen pizzas are available in the California Pizza Kitchen restaurants' most popular varieties, including BBQ Chicken, Thai Chicken, Sausage Pepperoni & Mushroom, Rosemary Potato Chicken, Five Cheese and Tomato, Portobello Mixed Mushroom, Garlic Chicken and Southwestern Chicken, all of which bake up fresh at home in the oven. The pizzas' suggested retail price is $4.99. -0-

          KRAFT EXPANDS CALIFORNIA PIZZA KITCHEN FROZEN PIZZA
                        DISTRIBUTION TO DENVER
                              FACT SHEET

CALIFORNIA PIZZA      Kraft Pizza Company has been manufacturing,
KITCHEN FROZEN        distributing and selling California Pizza
PIZZAS                Kitchen(R) frozen pizzas since 1998. Denver is
                      the 9th market where the frozen pizzas will be
                      sold, preceded by Atlanta, Hawaii, Las Vegas,
                      Los Angeles, Phoenix, Sacramento, San Diego and
                      San Francisco.

ON SHELF              To spotlight the event, Kraft's sales team
IN ONE DAY            brought 15,000 pizzas to Denver area stores in
                      just one day

FANTASTIC FLAVORS
THAT BAKE UP FRESH
AT HOME               CPK frozen pizzas come in the restaurants'
                      signature varieties that bake up fresh at home:

      --  BBQ Chicken - succulent white-meat chicken, sweet barbeque
        sauce with red onions, smoked Gouda and Mozzarella cheeses

      --  Thai Chicken - featuring spicy peanut ginger sauce, sesame
        chicken satay and Mozzarella cheese, topped with bean sprouts,
        carrots and green onions

      --  Sausage, Pepperoni & Mushroom - spicy Italian sausage,
        Pepperoni, Mushrooms with a rich tomato sauce

      --  Five Cheese and Tomato - smoked Gouda, Fontina, Romano, and
        two types of Mozzarella layered with zesty tomatoes

      --  Rosemary Chicken Potato - chicken blended with a bordelaise
        butter sauce of white wine, rosemary, garlic and lemon, topped
        with roasted rosemary potatoes

      --  Garlic Chicken - garlic chicken blended with a bordelaise
        butter sauce made with onions and parsley, topped with roasted
        garlic

      --  Portobello Mixed Mushroom - roasted portobello and mixed
        mushrooms over Mozzarella cheese and roasted garlic

      --  Southwestern Chicken - lime-marinated chicken, black beans,
        tomatillo salsa and green chili peppers, topped with sharp
        Cheddar and Pepper-Jack cheeses

    All varieties have a suggested retail price of $4.99.

NEW CPK               The Denver area's third California Pizza Kitchen
RESTAURANT            restaurant will open at 8353 South
                      Park Meadows Center Drive,
                      Littleton, CO on November 16th,
                      2001. There are also CPK
                      restaurants in the Cherry Creek
                      Mall and in the Flatiron Crossing Mall.


KRAFT AND
CALIFORNIA PIZZA
KITCHEN               Kraft Pizza Company and California Pizza Kitchen
                      collaborated to develop a line of premium frozen
                      pizzas that reflected the fresh taste and unique
                      flavors of CPK restaurant pizzas. Kraft has been
                      manufacturing, selling and distributing CPK
                      frozen pizzas in select regions since 1998.

(c)2000 KF Holdings

Kraft Pizza Company is part of Kraft Foods, the nation's largest packaged foods company.

CALIFORNIA PIZZA KITCHEN(R) is a trademark owned and licensed by California Pizza Kitchen, Inc. Founded in 1985, California Pizza Kitchen is famous for innovating over 25 varieties of hearth-baked pizzas, specialty pastas, unique salads and desserts.