Kool kids: corporate-sponsored free swim.When the city of Phoenix, Arizona Phoenix /ˈfiːˌnɪks/ (English: Phoenix, Navajo: Hoozdo, lit. "the place is hot", Western Apache: Fiinigis) is the capital and the most populous city of the U.S. , looked toward corporate sponsors to fill the void between the accessibility of pools to at-risk at-risk adj. Being endangered, as from exposure to disease or from a lack of parental or familial guidance and proper health care: efforts to make the vaccine available to at-risk groups of children. youth and their lack of being able to afford pool admission fees, little did officials realize how popular the program would become. More than 1.25 million young people have enjoyed free swimming opportunities at city pools because of the "Kool Kids" corporate contribution program. In 1990, the city of Phoenix Parks, Recreation and Library Department established "Kool Kids" to partner with local business enterprises toward the support of free swimming opportunities for disadvantaged This article or section may contain original research or unverified claims. Please help Wikipedia by adding references. See the for details. This article has been tagged since September 2007. youth in low-income low-in·come adj. Of or relating to individuals or households supported by an income that is below average. neighborhoods. In its first season, sponsorships allowed seven pools to implement "Kool Kids" programming. Contributions of $12,500 allowed more than 25,000 youths, 17 years of age and younger, to enjoy free swimming. Over the past seven years, "Kool Kids" has raised more than $620,000 in cash donations. For every dollar contributed to "Kool Kids" two young people can enjoy an entire day of free swimming. Without this commitment and partnership with local businesses, many of these youths would not be able to participate in aquatic activities. "Kool Kids" provides outstanding opportunities for safe and healthy recreational activities that assist in the development of mental, physical, and social skills. Young people, especially teens, can be drawn into constructive behavior and avoid the pitfalls of boredom Boredom See also Futility. Aldegonde, Lord St. bored nobleman, empty of pursuits. [Br. Lit.: Lothair] Baudelaire, Charles (1821–1867) French poet whose dissipated lifestyle led to inner despair. [Fr. Lit. during the hot summer days. "Kool Kids" may also serve as a deterrent de·ter·rent adj. Tending to deter: deterrent weapons. n. 1. Something that deters: a deterrent to theft. 2. to delinquency delinquency Criminal behaviour carried out by a juvenile. Young males make up the bulk of the delinquent population (about 80% in the U.S.) in all countries in which the behaviour is reported. and vandalism The intentional and malicious destruction of or damage to the property of another. The intentional destruction of property is popularly referred to as vandalism. It includes behavior such as breaking windows, slashing tires, spray painting a wall with graffiti, and . The "Kool Kids" success story can be directly tied to its marketing strategy. The "Kool Kids" sponsorship package stresses the partnership's benefits to prospective business. "Kool Kids" strives to tie the company's image and goodwill to important at-risk youth issues that affect the neighboring neigh·bor n. 1. One who lives near or next to another. 2. A person, place, or thing adjacent to or located near another. 3. A fellow human. 4. Used as a form of familiar address. v. communities. In order to outline "Kool Kids" goals, history, and sponsorship levels, "Kool Kids" provides the potential sponsor with an informational brochure. A typical "Kool Kids" sponsorship package is broken down into four levels of sponsorship: * $10,000 contribution * $5,000 contribution * $2,500 contribution * $1,000 contribution The higher the level of sponsorship, the greater benefits and public-service visibility the business receives. It should be noted that all public-service and media-outlet participants receive the same benefits as a sponsor at the highest level of sponsorship. Past "Kool Kids" public-service and media-outlet business promotions have included: * Recognition of the company's logo painted on the bottom of select "Kool Kids" pools * Recognition of the company's logo on televised public service announcements (PSAs) * Recognition of the company's name on radio PSAs * Recognition of the company on movie theater screens * Recognition of the company logo on half-page local parenting magazine advertisements * Recognition of the company's logo on outdoor poster billboards * Recognition of the company's logo displayed on banners at a pool selected by the business * Recognition of the company's logo on the front page of the Aquatic Section newsletter * Recognition of the company's logo in the summer aquatic section, Learn to Swim * Recognition of the company's name on the aquatic section-update telephone line Other public-service and media-outlet ideas include mural mural Painting applied to and made integral with the surface of a wall or ceiling. Its roots can be found in the universal desire that led prehistoric peoples to create cave paintings—the desire to decorate their surroundings and express their ideas and beliefs. logos on pool bath houses, pool flag poles with logos on flags, pool umbrella shade covers with logos, pool bench seating with logos, pool exterior and interior marquees with logos, poolside pool·side n. The area next to or around a swimming pool. chairs with logos, and grounded weather balloons weather balloon, balloon used in the measurement and evaluation of mostly upper atmospheric conditions (see atmosphere). Information may be gathered during the vertical ascent of the balloon through the atmosphere or during its motions once it has reached a with logos. In addition, "Kool Kids" allows for contribution flexibility. Sponsorships can include direct payment of suggested sponsorship packages, in-kind in-kind adj. Given in goods, commodities, or services rather than money: cash and in-kind benefits. services, contributions of goods, or a combination of all three. At the highest level of sponsorship, the business is guaranteed exclusivity within a product or service type. This flexibility has rewarded "Kool Kids" and participants with more than $80,000 of in-kind contributions. For a free copy of a "Kool Kids" brochure, contact City of Phoenix - Aquatic Office, "Kool Kids," 1802 West Encanto Blvd., Phoenix, AZ 85007 RELATED ARTICLE: Successful Sponsorships/Partnerships "Kool Kids" looks at seven basic questions when approaching possible corporate contributors. It is "Kool Kids"' objective to be able to say "yes" to all of these questions. 1. Does your corporate sponsorship package put the business name in front of customers? 2. Does your corporate sponsorship package build relationships with key regulatory, government officials or advocacy groups? 3. Does your corporate sponsorship package provide likely media exposure? 4. Does your corporate sponsorship package support the businesses' programs? 5 Does your corporate sponsorship package provide employee volunteer opportunities? 6 Does your corporate sponsorship package position the businesses' executives to interact with key authorities? 7. Will the business receive visibility in the community equal to or greater than the value of the donation? |
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