Printer Friendly
The Free Library
22,741,889 articles and books

Kona labeling issues.

For some time now, the Kona Coffee Kona coffee is the market name for a variety of coffee (Coffea arabica) cultivated on the slopes of Mount Hualalai and Mauna Loa in the North and South Kona Districts of the Big Island of Hawaii. Only coffee from the Kona Districts should be described as "Kona.  Farmers Association has been trying to get Kona Kona (kō`nə), district, along the western coast of the island of Hawaii. It is Hawaii's coffee belt and the only coffee-producing area in the United States. The Kona coast, with fine deep-sea fishing offshore, is a favorite tourist spot.  legislation to change the labeling requirements on Kona blends. Two bills have resurfaced at the Legislature recently, with large and small coffee farmers battling each other.

The current House and Senate bills would require that at least 75% Kona coffee be used for the Kona name to be on a label. The proposals also require manufacturers to disclose the origins of other coffees used in a blend.

Currently, Hawaii Hawaii, island, United States
Hawaii, island (1990 pop. 120,217), 4,037 sq mi (10,456 sq km), largest and southernmost island of the state of Hawaii and coextensive with Hawaii co.; known as the Big Island.
 law allows coffee to be labeled as a Kona product as long as it contains 10% Kona beans See JavaBeans. . The Kona Coffee Farmers Association wants to the 75% Kona labeling blend to be similar to the Napa Wine regulation, which states that 75% Napa wine must be used in order to carry the "Napa" name.

"Since 1992, the 10% blend law has damaged the reputation of Kona coffee and threatened the economic well-being of Kona coffee farmers," the 110-member Kona Coffee Farmers Association said in a petition to lawmakers. The association has said that it is not opposed to blends of 90% non-Kona coffee and 10% Kona beans as long as manufacturers do not use the Kona name.

The Kona Coffee Council say the proposed law is poorly written and could have a negative impact on coffee farmers. The Council says the primary reason the industry is opposed to raising the minimum content to 75% is the uncertainly as to what this would do for product demand. Raising the blend quotient quotient - The number obtained by dividing one number (the "numerator") by another (the "denominator"). If both numbers are rational then the result will also be rational.  effectively almost doubles the retail price. What concerns both associations is that there is no truth in labeling protection for Hawaiian Hawaiian, member of the Polynesian group of the Austronesian family of languages. Of the fewer than 10,000 people who speak Hawaiian, only a few hundred are native speakers, but the language is taught in some Hawaiian schools and remains important as a symbol of  coffees outside the State of Hawaii. Any retailer on mainland U.S. can display the words Kona on a bag with no controls whatsoever.

Does this sound familiar ... remember when Central American Central America

A region of southern North America extending from the southern border of Mexico to the northern border of Colombia. It separates the Caribbean Sea from the Pacific Ocean and is linked to South America by the Isthmus of Panama.
 coffee was being sold as Kona coffee? It was an embarrassing time for coffee roasters and a crime for those that deceived them.

We have a treasure here in this country. We need to protect it and call our trade associations to rally the U.S. government.

Jane McCabe

Editor & Co-Publisher
COPYRIGHT 2008 Lockwood Trade Journal Co., Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.

 Reader Opinion




Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:from the Editor's Desk
Author:McCabe, Jane
Publication:Tea & Coffee Trade Journal
Date:Apr 1, 2008
Previous Article:Urnex Brands, Inc., introduces cleaning wipes.
Next Article:World's largest tea party.

Related Articles
Counterfeit Kona coffee.
Danger signals for specialty coffee.
WE WAS ROBBED!: The Kona Kai Scandal and its Aftermath.
The Kona Coffee Scandal Ends with More Questions Than Answers.
New Hawaii coffee labeling law passed. (World News).
Coffee with aloha spirit: the 32nd annual Kona Coffee Cultural Festival.
On your mark: Ethiopia, Starbucks and a tempest in a coffeepot: protecting a mark to insure that consumers are protected, and the people at origin...
The Hawaiian gem: a one-of-a-kind bean with the setting to match: when one thinks of single-origin specialty coffee, the region of Kona, Hawaii...
Kona coffee Part II--what works and what doesn't: Tea & Coffee Trade Journal surveys the machinery and processing equipment behind the Kona coffee...

Terms of use | Copyright © 2014 Farlex, Inc. | Feedback | For webmasters