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Kohl's Announces Exclusive Partnership with ELLE.


ELLE Women's Apparel Brand Available in United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and Sold Exclusively at Kohl's Stores in Spring 2007

Kohl's Brings Contemporary Fashion to Customers Faster than Ever Before

MENOMONEE FALLS Menomonee Falls (mənŏm`ənē), village (1990 pop. 26,840), Waukesha co., SE Wis., on the Menominee River; inc. 1892. Wire, metal, paper, concrete, plumbing fixtures, furniture, fiberglass products, machine tools, steel, and aluminum , Wis adv. 1. Certainly; really; indeed.
v. t. 1. To think; to suppose; to imagine; - used chiefly in the first person sing. present tense, I wis. See the Note under Ywis.
. -- Kohl's Corporation (NYSE NYSE

See: New York Stock Exchange
:KSS KSS Kearns-Sayre Syndrome
KSS Komunistická Strana Slovenska (Slovak Communist Party, Slovakia)
KSS Kelowna Secondary School (Kelowna, BC, Canada)
KSS Kirby Super Star (SNES game) 
) and Lagardere Active Media Licensing, a division of the company that publishes ELLE magazine, today announced a multi-year licensing agreement to develop an ELLE-branded line of women's apparel to be sold in the United States exclusively at Kohl's stores. The collection will initially launch in approximately 300 stores nationwide and on Kohls.com this Spring, ultimately expanding to all stores by Spring, 2008.

"Since sharing our speed to market strategy last October, we have made significant progress with several existing brands, reducing merchandise cycle time by 12 weeks. The launch of the Elle brand demonstrates our speed to market success with new partners, allowing us to bring young women contemporary, runway-inspired fashions several months faster than ever before," said Kevin Mansell, president of Kohl's Department Stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. . "With consistent double-digit growth in readership, ELLE magazine is one of the most recognized women's brands in publishing and we are confident that this brand will resonate res·o·nate  
v. res·o·nat·ed, res·o·nat·ing, res·o·nates

v.intr.
1. To exhibit or produce resonance or resonant effects.

2.
 with young, hip shoppers. Our speed to market with world class brands such as Elle further delivers on our strategy of bringing exclusive merchandise to our customers nationwide."

"This exciting licensing agreement with Kohl's is an extension of our parent company's global strategy for ELLE, the largest fashion magazine brand in the world. ELLE launched in France over 50 years ago, now publishes 39 magazine editions worldwide and has licensed products in more than 80 countries, including over 250 free-standing ELLE stores. Through this exclusive arrangement with Kohl's, ELLE-branded product will now be offered in the U.S. We are very pleased to be part of this unique partnership with one of the most successful department stores in this country," said Fabrice A. Plaquevent, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Licensing, Lagardere Active Media.

"Fashion, stylishness and lifestyle have always been associated with ELLE, and we strongly believe that this collaboration will offer tremendous opportunity to develop innovative, modern and fashionable products," said Jack Kliger, president and CEO, Hachette Filipacchi Media U.S.

Kohl's will collaborate with Lagardere Active Media's Licensing Division based in Paris on the ELLE product design. The collection will launch and be quickly replenished with the season's hippest wardrobe essentials and key trend items such as knit and woven tops, denim and twill twill

One of the three basic textile weaves (see weaving), distinguished by diagonal lines. In the simplest twill, the weft crosses over two warp yarns, then under one, the sequence being repeated in each succeeding shot (row), but stepped over, one warp either to the
 bottoms, skirts, dresses, shorts and jackets.

Kohl's will lead the development, distribution and marketing of the collection. Leveraging the strength of the ELLE brand and Kohl's, Hachette Filipacchi Media U.S. will coordinate print advertising in the U.S. edition of ELLE magazine.

About Kohl's

Based in Menomonee Falls, Wis., Kohl's is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. Kohl's operates 817 stores in 45 states. For a list of store locations and information, or for the added convenience of shopping online, visit Kohl's Web site at www.kohls.com.

About ELLE and Hachette Filipacchi Media U.S. (www.hfmus.com)

ELLE is the largest fashion magazine in the world, with 39 editions on five continents. ELLE in the U.S reaches an audience of 4.9 million readers each month with millions more on line who find that ELLE represents style and substance with an independent point of view. ELLE is published by Hachette Filipacchi Media U.S.

Hachette's enthusiast A person who enjoys using computers and electronic equipment. Enthusiasts like technology and are willing to learn more of the ins and outs of a product than the average consumer, who just wants to use it. An enthusiast is more like a "prosumer." See consumer and prosumer.  brands reach over 50 million consumers through magazines and millions more on line and thanks to mobile content. The company's other prestigious brands include American Photo, Boating, Car and Driver, Cycle World, ELLE Decor, ELLEgirl, Flying, Home, Metropolitan Home, Popular Photography & Imaging, Premiere, Road & Track, Shock, Sound & Vision and Woman's Day Woman's Day is an American magazine aimed at a female readership, covering such subjects as food, nutrition, fitness, beauty and fashion. It was first published in 1931 as a free A&P in-store menu/recipe planner, calculated to make customers buy more by giving them meal . In addition to the print titles, each brand has a digital edition and a web site; and a growing number of Hachette brands, including Car and Driver, ELLE, ELLEgirl, and Woman's Day have brand extensions in television, radio, mobile services and consumer branded events. Hachette Filipacchi Media U.S., Inc. also includes book and custom publishing, integrated marketing, database and market research, as well as licensing, and is part of the Lagardere Active Media division of Lagardere SCA (Single Connector Attachment) An 80-pin plug and socket used to connect peripherals. With a SCSI drive, it rolls three cables (power, data channel and ID configuration) into one connector for fast installation and removal.  (www.lagardere.com) headquartered in France.
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 7, 2007
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