Kodak goes Digital.Kodak Digital Cinema, a Hollywood-based unit of Eastman Kodak Co., and National CineMedia National CineMedia, LLC (NCM) (NASDAQ: NCMI)operates the largest digital in-theatre network in North America through long-term agreements with its founding members, AMC Entertainment Inc., Cinemark USA Inc. are teaming up to train mom and pop Mom and Pop An adjective denoting a small-scale and family-like atmosphere, often used to describe these types of businesses and investors. Notes: A mom-and-pop business is typically a small family-run business. theaters how to use digital cinema. The companies have begun a collaborative arrangement to develop the next generation digital cinema theater management software. The software will be designed to integrate existing exhibition equipment, management systems and digital cinema system components from other manufacturers. It also will allow theater owners to integrate all aspects of digital cinema with the business and operational requirements (programming) operational requirements - Qualitative and quantitative parameters that specify the desired capabilities of a system and serve as a basis for determining the operational effectiveness and suitability of a system prior to deployment. of exhibition, including show presentation, ticketing, feature and trailer In communications, a code or set of codes that make up the last part of a transmitted message. See trailer label. scheduling, and more. The software will be branded by Kodak, which, of course, will bring all of its Fortune 500 marketing prowess PROWESS Infectious disease A clinical trial–Recombinant Human Activated Protein C [Zovant™] Worldwide Evaluation in Severe Sepsis into a worldwide sales effort. "(The software) is expected to ... help exhibition and studios more fully realize the potential of digital cinema," said Bob Mayson, general manager and vice president of Kodak Digital Motion Imaging. |
|
||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion