Kodak and R2 Announce Joint Marketing Agreement Through Novation.
Business Editors, Health/Medical/High-Tech Writers
ROCHESTER, N.Y. & LOS ALTOS Los Altos (lôs ăl`tōs, lŏs), residential city (1990 pop. 26,303), Santa Clara co., W Calif.; inc. 1952. There is diversified light manufacturing. , Calif.
--(BW HealthWire)--July 12, 2001
Industry Leaders to Offer Largest U.S. Hospital Medical Supply Company
Powerful New Tools for Capturing and Analyzing Mammograms
Eastman Kodak Company (NYSE NYSE
See: New York Stock Exchange :EK), the world leader in mammography mammography, diagnostic procedure that uses low-dose X rays to detect abnormalities in the breasts. The early diagnosis of breast cancer made possible by the routine use of mammography for screening women increases a woman's treatment alternatives and improves her imaging, and R2 Technology, Inc., the pioneer in computer-aided detection (CAD) for mammography, today announced the two companies have entered into a joint marketing agreement. The alliance will focus on the sole source agreements both companies have with Novation The substitution of a new contract for an old one. The new agreement extinguishes the rights and obligations that were in effect under the old agreement.
A novation ordinarily arises when a new individual assumes an obligation to pay that was incurred by the original party , the supply company of VHA VHA Veterans Health Administration
VHA Variable Housing Allowance
VHA Villages Homeowners Association
VHA Voluntary Hospitals Association
VHA Virtual Home Agent
VHA Very High Altitude
VHA Vapor Hazard Area
VHA Vermont Holstein-Friesian Association Inc. and the University HealthSystem Consortium (UHC UHC UnitedHealthcare
UHC United Health Care
UHC University Hospitals of Cleveland
UHC United Hitech Corporation
UHC Udvar-Hazy Center (National Air and Space Museum)
UHC University Health/System Consortium
UHC Unburned Hydrocarbons ), which represents more than 2,300 health care organizations. Under the sole source agreements, Novation members will have access to the Kodak MIN-R(R) 2000 screen-film system which yields greater resolution, more detail, and higher contrast than any other Kodak mammography screen-film system, and R2's ImageChecker(R) system, the only FDA- approved CAD technology for mammography. ImageChecker(R) has been shown to detect up to 20.5 percent more breast cancers than interpretation without computer assistance.
"Kodak is an established leader in the mammography field and is pleased to offer their high-quality screen-film system along with R2's advanced computer-aided detection system," said Ted Taccardi, Product Manager, Image Processing image processing
Set of computational techniques for analyzing, enhancing, compressing, and reconstructing images. Its main components are importing, in which an image is captured through scanning or digital photography; analysis and manipulation of the image, accomplished , Eastman Kodak. "Using R2's ImageChecker(R) with our MIN-R 2000 screen-film system is a very effective way for radiologists to enhance their diagnostic confidence. We believe our joint agreement with R2 will enable VHA and UHC members to easily avail themselves of these state-of-the-art tools and provide their patients with the highest possible standard of care."
The Kodak MIN-R 2000 screen-film system delivers the critically important imaging element -- a very high quality mammographic image. The image is then digitized and analyzed by the ImageChecker(R) system, which flags areas of concern for the radiologist to consider.
"I am confident that Kodak Min-R 2000 film in combination with the ImageChecker(R) is the most clinically accurate system for mammography screening," said Dr. Robin B. Shermis, Toledo Hospital. "Together, these tools can give radiologists help in detecting breast cancer earlier and more accurately in order to improve patient outcomes."
Studies show that 20 to 40 percent of breast cancer goes undetected at the screening mammography stage and approximately one half of those undetected cancers are overlooked. According to the American Cancer Society American Cancer Society,
n.pr established in 1913, this national volunteer-based health organization is committed to the elimination of cancer through prevention and treatment and to diminishing cancer suffering through advocacy, scholarship, research, (ACS (Asynchronous Communications Server) See network access server. ), early detection of breast cancer is significant for positive outcomes in breast cancer diagnoses, yet it is difficult to identify because of the complex anatomy of the breast. The five-year survival five-year survival Epidemiology The timespan that a person survives with a particular dread disease, in particular CA; 5YS facilitates standardization of survival statistics. See Cancer-free survival. rate for breast cancer patients decreases from approximately 96 percent for cancers detected and treated at an early stage, to 77 percent for mid-stage cancers (where the cancer has spread to surrounding tissue) to just 21 percent for late stage cancers that have spread to distant organs.
"We are pleased to partner with such a distinguished company as Kodak in serving one of the largest medical buying groups in the country," said Mike Klein, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , R2 Technology. "We believe this agreement will help Kodak and R2 provide VHA and UHC members the best available mammography tools, giving their patients a better chance for a healthier life."
About Kodak's Health Imaging Division
Kodak is a leading participant in infoimaging, a $225 billion industry created by the convergence of images and information technology. Infoimaging unites three closely related imaging markets -- devices, infrastructure and services/media -- and enables facilities to more easily share images as information.
Kodak's Health Imaging Division develops, manufactures and markets products for the capture, processing, presentation, desktop and printing of health-related images and information. It is a leading single-source provider for PACS (Picture ArChiving System) A storage and management system for high-resolution images. Typically pertaining to the medical field, images such as X-rays, MRIs and CAT scans require a greater amount of storage than other industries. , radiology information systems, computed radiography radiography: see X ray. , digital radiography digital radiography Imaging A format for producing x-rays in which film used to produce conventional x-ray images is replaced with more sensitive sensitive electronics; DXRs produce images with1⁄2 , teleradiology, laser imagers, distributed medical imagers and traditional x-ray films and equipment. Kodak's Health Imaging Division has annual revenues of more than $2 billion, and has been serving the needs of the healthcare industry for over 100 years. For more information, call 1-877/865-6325, Ext. 227 (United States only), contact your Kodak representative or visit Kodak's web site at www.kodak.com/go/health.
About R2 Technology, Inc.
R2 Technology, Inc., headquartered in Los Altos, Calif., U.S., is the recognized leader in the development and commercialization of Computer Aided Detection (CAD), an innovative technology that assists radiologists in the early detection of breast cancer and other cancer-related lesions. R2's CAD software has been integrated with the ImageChecker processing and visual display system, and is being successfully sold to hospitals and imaging centers as an aid to radiologists for more accurate detection of breast cancer. To date, more than 200 ImageChecker systems have been sold worldwide. CAD procedures for mammography are reimbursed by Medicare and a growing number of private insurers. For further information, visit R2's Web site at www.r2tech.com.
Based in Irving, Texas, Novation was established in January 1998 through a combination of the supply programs of VHA and UHC, two national health care alliances. Novation serves the purchasing needs of more than 2,300 members and affiliates of VHA and UHC. Novation also serves more than 5,400 members of HealthCare Purchasing Partners International (HPPI HPPI - High Performance Parallel Interface ), another group purchasing organization A group purchasing organization is an entity that leverages the purchasing power of a group of businesses to obtain discounts from vendors based on the collective buying power of the GPO members. Many GPOs are funded by administrative fees that are actually paid by the vendors. owned by VHA and UHC. The largest supply cost management company in health care, Novation manages more than $17 billion in annual purchases for VHA, UHC and HPPI members. For more information, go to www.novationco.com. VHA, also based in Irving, is a nationwide network of more than 2,200 leading community-owned health care organization and their physicians. It comprises 26% of the nation's community hospitals. For more information, contact www.vha.com. UHC, based in Oak Brook, Ill., and representing 70% of the academic medical centers in the United States, is an alliance of 84 academic medical centers and 80 associate members. For more information, contact www.uhc.edu.
Note to Editors: ImageChecker is a registered trademark of R2. Min-R 2000 is a registered trademark of Eastman Kodak.