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Kodak and Cinema Screen Media Choose InFocus Projectors To Enable Kodak Digital Cinema Systems; Three Industry Leaders Partner to Deliver Entertainment Experience at Movie Theaters.


WILSONVILLE, Ore. -- InFocus(R) Corporation (Nasdaq:INFS INFS InFocus Corporation (stock symbol) ), the worldwide leader in digital projection technology and services, today announced it has been selected by Eastman Kodak Company and Cinema Screen Media (CSM CSM - ["CSM - A Distributed Programming Language", S. Zhongxiu et al, IEEE Trans Soft Eng SE-13(4):497-500 (Apr 1987)]. ) to provide three-chip Digital Light Processing (DLP (Digital Light Processing) A data projection technology from TI that produces clear, readable images on screens in lit rooms. DLP is used in all types of projection devices, from data projectors that weigh only a few pounds to large rear-projection TVs to electronic (TM)) digital projectors See data projector.  to bring high-definition clarity and excitement to pre-show entertainment programming.

By teaming with Kodak and CSM, the world's largest, independent provider of digital pre-show presentations, InFocus projectors will be an integral part of Kodak's new high-definition pre-show capability. CSM is using the Kodak system to raise the standards for the unique programming they provide prior to feature films in movie theaters nationwide.

"Think of the movie screen as a 'window' through which audiences view entertainment," said Don Vassel, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of CSM. "The clearer we can make that window, the more engaging that entertainment can be. High-definition InFocus projectors make the window clearer than ever and enable us to achieve a new level in the value -- and the audience enjoyment -- of the work we provide."

"In partnership with CSM, we continue to look for new ways to improve the overall look and feel of the pre-show presentation," said Drena Rogers, Director of Strategic Initiatives for Kodak Digital Cinema. "That's one reason why we have a worldwide agreement with InFocus for exclusive access to these unique projectors designed for cinema use and will use them to continue to push technology to deliver more creativity to movie audiences."

CSM develops a unique pre-show presentation that combines marketing messages, music videos, and behind-the-scenes features into an entertainment package that exhibitors, audiences and advertisers find enjoyable and effective. CSM uses Kodak systems, exclusively, and is working with six exhibition chains, showing content on more than seven hundred screens, where it is seen by almost three million movie-goers a month.

Leveraging its expertise as the number one brand in projection, InFocus will provide high-definition digital projectors with customized lens options to complement the Kodak Digital Cinema system. The specially-produced InFocus ScreenPlay(R) 333 projectors use three DLP chips by Texas Instruments See TI.

(company) Texas Instruments - (TI) A US electronics company.

A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq.
(R) and provide captivating cap·ti·vate  
tr.v. cap·ti·vat·ed, cap·ti·vat·ing, cap·ti·vates
1. To attract and hold by charm, beauty, or excellence. See Synonyms at charm.

2. Archaic To capture.
 images to set the stage for the feature film presentation. Built from award-winning InFocus ScreenPlay engineering, which has produced projectors and televisions with amazing a·maze  
v. a·mazed, a·maz·ing, a·maz·es

v.tr.
1. To affect with great wonder; astonish. See Synonyms at surprise.

2. Obsolete To bewilder; perplex.

v.intr.
 clarity and image quality for the home, the ScreenPlay 333 uses this legacy to create a professional product ideal for the needs of public cinema.

"We are excited about this relationship with Kodak and CSM because they share our commitment to providing enriching experiences for customers with digital content delivery," said Kyle Ranson, President and CEO, InFocus Corporation. "In addition to delivering big picture experiences for business, education and home, we are happy to offer projection for the cinema industry."

"When you put the right partners together, great things are possible," said Vassel. "We're pleased to have exclusive rights to these InFocus projectors in the U.S.; working with them and the Kodak system, we're well on our way to making the pre-show a more integral and more rewarding part of the overall cinema experience."

For more information about InFocus projectors, please visit www.infocus.com.

About InFocus Corporation

InFocus(R) Corporation (Nasdaq:INFS) has been innovating and developing new ways for people to share big pictures and ideas in business, education and home entertainment for almost twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights.
     2.
. Beginning with our worldwide leadership in digital projectors, today our expertise extends beyond projection into large format displays, ultra-thin microdisplay televisions, wireless connectivity, networking software This article is written like a personal reflection or and may require .
Please [ improve this article] by rewriting this article in an .
 and engine technology all designed to make the presentation of ideas, information, and entertainment an exhilarating experience.

InFocus Corporation's global headquarters are located in Wilsonville, Oregon Wilsonville is a city in Clackamas County, Oregon, United States. The population was 13,991 at the 2000 census, and as of 2005 was estimated to be 16,510.[1] Geography
Wilsonville is located at  (45.306805, -122.
, USA, with regional offices in Europe and Asia. For more information, visit the InFocus Corporation web site at www.infocus.com or contact the company toll-free at 800-294-6400 (U.S. and Canada) or 503-685-8888 worldwide.

InFocus, ASK, Proxima, ASK Proxima, LiteShow, ScreenPlay and LP are trademarks or registered trademarks of InFocus Corporation or its subsidiaries in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and other countries. Digital Light Processing and DLP are trademarks of Texas Instruments.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 9, 2005
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