Kodak Simplifies Digital Photography With New EasyShare System; People Can Transfer and Share Digital Pictures with the Touch of a Button.

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ROCHESTER, N.Y.--(BUSINESS WIRE)--April 23, 2001

Eastman Kodak Company today introduced a camera docking system, making it easier than ever for people to print and share digital pictures. Called EasyShare, the new line of cameras and docking system will set the standard for ease of use for digital photography.

The Kodak EasyShare system features a camera dock and two new digital camera models--the Kodak DX3500 Digital Camera and the Kodak DX3600 Zoom Digital Camera. The camera dock addresses two of the biggest objections to digital cameras: easy connection and battery charging. Once the camera is placed in the dock, pictures are automatically uploaded to the computer and the dock recharges the camera's battery pack. The system also includes software that allows users to connect to the Internet to e-mail or print their pictures. EasyShare makes picture sharing as easy as picture taking: one-button simple.

"Kodak was the first to make picture-taking simple for people," said Daniel A. Carp, Chairman and Chief Executive Officer, Eastman Kodak Company. "Through EasyShare, Kodak will bring the same benefit of simplicity to people in the digital age by integrating digital cameras, imaging networks and services and media into one system. We intend to harness all the advantages of EasyShare to achieve Kodak's stated goal of being among the top sellers of consumer digital cameras."

Delivering on the Kodak promise of "You press the button, we do the rest," the EasyShare docking system is the latest in a series of new, affordable devices that bring the benefits of digital photography to consumers everywhere. Future models of Kodak consumer digital cameras will incorporate the EasyShare system, an example of how Kodak is connecting devices to its infrastructure and Internet services and media to provide people with easy ways to share pictures.

"By making it extremely simple for anyone to enjoy the rewards of digital photography, we believe we will grow the market well beyond the current penetration rate of 5 percent of U.S. households," said Willy Shih, president of Kodak's Digital and Applied Imaging group. "We believe that one day every image will be uploaded, stored and available on the Web. New solutions like Kodak EasyShare will help make that possible."

Using Kodak Picture Software, the EasyShare system makes digital picture taking and sharing one-button simple. Features of the system include:

-- Fast Picture Transfer: At the touch of a button, the camera dock
automatically transfers the pictures into the computer within seconds, avoiding
the need to fuss with connecting cables or load memory cards into reading
devices. Consumers no longer face a mystery of how to get their pictures out of
the digital camera.

-- Easy Picture Sharing: The Kodak Picture Software incorporated into the
EasyShare system lets you simply e-mail or print your favorite pictures. A few
more clicks, and you can also edit and enhance them.

-- Simple Picture Management: The system lets you organize your pictures
automatically in folders the way you want them: by date, name or event. It also
lets you automatically delete all pictures on the camera after they are
transferred to a computer, readying the camera for more picture taking.

-- Convenient Battery Recharging: The camera is powered and recharged in the
dock in less than two and a half hours, or half the time required by competing
chargers.

Two new EasyShare compatible digital cameras

The Kodak DX3500 priced at $299.95 and DX3600 Zoom priced at $399.95 are the first two models in Kodak's line of EasyShare compatible digital cameras. With 2.2-megapixel resolution, both cameras take high quality pictures suitable for everything from e-mailing to printing 8 x 10-inch photos. The DX3500 features a 3X digital zoom, auto white balance and close-up mode that are designed to deliver better pictures. The DX3600 Zoom, features a 6X zoom (2X optical, 3X digital), continuous digital video and sound. Both cameras offer 8MB of internal memory so your camera can capture up to 48 pictures without a COMPACTFLASH memory card. For more pictures there is an expansion slot for removable compact flash memory cards. The camera dock, priced at $79.95, includes a rechargeable Ni-MH battery pack and AC adaptor. It connects via USB, so that it's always ready for your camera to upload and recharge. The DX3500 and camera dock will be available worldwide in early May, the DX3600 Zoom will be available in early July.

The Kodak EasyShare system is the latest in a string of new and innovative devices from Kodak -- including the recently introduced mc3, a pocket-sized device that combines digital video with virtually unlimited recording length, an MP3 player and a digital still camera, and the PalmPix cameras, accessories that transform Palm handhelds into color digital cameras.

Kodak and infoimaging

Kodak is committed to helping people take, make, share and store more pictures in any format they choose. The Kodak EasyShare system connects the three categories of infoimaging: devices, infrastructure and services and media. Infoimaging is a $225 billion industry created by the accelerated convergence of image science and information technology. Infoimaging unites three image-centric markets -- devices, infrastructure and services and media -- enabling consumers and businesses to more easily use images as a fast and effective way to communicate. Infoimaging presents significant new revenue opportunities for any company that delivers value through the marriage of information and images. For more information about Kodak products and services, please visit our website at www.kodak.com.

(Kodak is a trademark.)

Editor's Note: For more information on Kodak EasyShare products, visit our Web site at http://www.kodak.com/go/easyshare

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