Kodak Selects Bolt to Reach Teens Via Co-Branded Photo Site; Kodak to Provide Software Applications & Internet Photofinishing Services.Business Editors ROCHESTER, N.Y. & NEW YORK--(BUSINESS WIRE)--May 15, 2001 Eastman Kodak Company today announced an agreement with Bolt, the universal communications platform for 15- to 24-year olds, to develop a co-branded photography service featuring Kodak's unique software applications for photo enhancement, printing and storage. Under the terms of the agreement, Bolt's four million members will have access to custom versions of Kodak's most popular software applications, including Kodak PictureThis Postcard and Kodak Picture Puzzle picture puzzle n. See jigsaw puzzle. . Powered by Kodak infrastructure, the photo service at Bolt will use the Kodak Picture Ready service, an integrated image upload See download. upload - /uhp'lohd/ To transfer programs or data over a digital communications link from a smaller or peripheral "client" system to a larger or central "host" one. Opposite: download. , enhancement, storage, and delivery solution, to support its Member Profiles tool. Kodak also will serve as Bolt's exclusive provider of digital print fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. . The co-branded service will be a featured section on Bolt, with the digital photography tools integrated throughout the Bolt site. "Bolt's proprietary tools and applications drive usage, loyalty and retention among young adults, offering Kodak a compelling venue to build additional brand awareness and deepen deep·en tr. & intr.v. deep·ened, deep·en·ing, deep·ens To make or become deep or deeper. deepen Verb to make or become deeper or more intense Verb 1. its relationship with a critical consumer segment," said Dan Pelson, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Bolt, Inc. "At the same time, pictures hold an important role in teen expression and interaction, making our partnership beneficial for members as it introduces them to Kodak's leading products and services." Using Bolt Lab(TM), Bolt's market research arm, and member feedback from throughout the site, Bolt will provide Kodak with real-time insights into teen preferences that are critical to developing deeper relationships with the teen market. Teens can share their thoughts on photography via Bolt services including custom polls and surveys, message boards, and member-created clubs, which are accessible from the main page of the Photo Channel. "This alliance offers an excellent opportunity for Kodak to reach the tech-savvy teens who are the early adopters of digital technology," said Jude Rake rake, farm implement consisting of a row of straight or curved teeth of metal or wood attached to a bar or frame. It is used for gathering hay or grain into piles; for clearing fields, lawns, and yards; and for stirring and spreading soil. , Vice President and General Manager, Marketing, Consumer Imaging, Eastman Kodak Company. "Introducing teens to the benefits of digital pictures will help us build a loyal customer base for Kodak devices and services. Kodak is thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. to join with Bolt to make it easier than ever for teens to share pictures - as entertainment, information or memories." In order to introduce the new photo service to members, Bolt will implement targeted marketing initiatives, opt-in newsletters and online promotional efforts with Kodak. The co-branded photo area will feature Kodak software applications that enable Bolt members to enhance images, create photo puzzles, add special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. and share their favorite photos. ABOUT BOLT Bolt is a universal communications platform for 15- to 24-year-olds with four million registered members worldwide. Whether on the Web or via wireless devices, Bolt provides tools and services such as e-mail, homepages, clubs and instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or , and offers proprietary tools including Tagbooks(TM), People Search and Bolt Notes, that allow young adults to communicate in a relevant, member-created context. As a result of its relationship with and access to millions of teens, Bolt provides customized marketing solutions and research for blue-chip clients, including Procter & Gamble and America Online See AOL. , who look to manage and deepen their relationship with young adults. Bolt has sites in the US, UK, Canada and Australia, and, with Bolt Everywhere, launched the first wireless platform for teens. Bolt is headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . Bolt is: bolt.com | bolt.co.uk | bolt.ca | bolt.com.au | wap.bolt.com | aol.bolt.com ABOUT BOLT LAB(TM) Bolt Lab, Bolt's market research team, utilizes the latest technology and traditional methodologies to provide insights and expertise on the teen community through proprietary services, which include the Bolt Bus omnibus omnibus: see bus. of over 1,000 teens, the Bolt Modspotter opt-in research panel of 525,000 active young consumers, and customized tracking programs. ABOUT EASTMAN KODAK COMPANY Eastman Kodak Company is the leader in photography--traditional, digital and online--with sales of $13.9 billion for 2000. Committed to making digital photography easy and accessible, Kodak is a leading supplier of digital cameras and inkjet media. Kodak offers consumers a range of digital services that make it easy to experience the benefits of digital photography while still using traditional film cameras, including the Kodak Picture Center Online at CVS (1) (Concurrent Versions System) A version control system for Unix that was initially developed as a series of shell scripts in the mid-1980s. CVS maintains the changes between one source code version and another and stores all the changes in one file. .com and bluelight.com, Kodak Picture CD, Kodak PhotoNet(TM) online, "You've Got Pictures(SM)" in cooperation with America Online, and Kodak Picture Disk. The services, along with Print@Kodak and kodak.com, make Kodak a leader in this emerging new field. KODAK AND INFOIMAGING The agreement between Kodak and Bolt will drive growth in two key infoimaging categories: infrastructure and services and media. Infoimaging is a $225 billion industry created by the accelerated convergence of image science and information technology. Infoimaging unites three image-centric markets--devices, infrastructure and services, and media -- enabling consumers and businesses to more easily use images as a fast and effective way to communicate. Infoimaging presents significant new revenue opportunities for any company that delivers value through the marriage of information and images. (Kodak is a trademark of Eastman Kodak Company.) PhotoNet is a trademark of PictureVision. You've Got Pictures is a service mark of America Online, Inc. Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : For additional information about Kodak, visit our Web site on the Internet at: www.kodak.com. |
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