Kodak Perfect Touch Processing Now Detects and Reduces Consumers' Top Picture Problem -- Red-Eye; Say Goodbye to Little 'Devils' in Your Pictures This Halloween.

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Business Editors/High-Tech Writers

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ROCHESTER, N.Y.--(BUSINESS WIRE)--Oct. 29, 2003

Just in time for those ghoulish Halloween photos, Eastman Kodak Company today announced that Kodak Perfect Touch Processing, Kodak's revolutionary new digital processing technology, has now been enhanced to detect and reduce red-eye -- one of the top three most common problems consumers have with their pictures.

Launched nationally in July 2003, Kodak Perfect Touch Processing individually scans and corrects each film negative picture to produce more vibrant colors, richer detail, fewer dark shadows.

"Halloween is a memorable occasion for parents and kids alike, and everyone wants to make sure to capture the true spirit of this special day so that it can be remembered for years to come," said Chris Sliva, Output Business Manager, US&C, Eastman Kodak Company. "With the added benefit of red-eye detection and reduction to Kodak Perfect Touch Processing just in time for Halloween, consumers can see first-hand the dramatic difference that processing can make with their pictures."

Red-Eye Reduction Important to Consumers

Red-eye has been consistently found to be one of the top three most common photography problems experienced by consumers. In a simulated market test, 9 out of 10 consumers said they would switch retail outlets to get Kodak Perfect Touch Processing with red-eye reduction. Red-eye reduction is currently available at all 40,000 locations offering Kodak Perfect Touch Processing.

"Red-eye spoils many point-and-shoot portraits. The most common remedy is a special red-eye reduction flash option found on most cameras," said Pete Kolonia with Popular Photography. "Unfortunately, the bright flickering flashes they create can ruin many more pictures due to the annoyed expressions they provoke. A better solution is to fix the red-eye after the fact via digital print processing."

A flash-photography phenomenon, red-eye has aggravated consumers for decades, and any technological advance to reduce it finds ready consumer acceptance.

Kodak Perfect Touch Processing, which has rolled out regionally across the U.S. since last fall, already has demonstrated dramatic consumer acceptance -- with 80 percent of users responding they were completely satisfied with the new service and 92 percent saying they would recommend Kodak Perfect Touch Processing to a friend.

Current suggested retail prices for Kodak Perfect Touch Processing range between $7.99 and $9.99 for single prints and $9.99 and $11.99 for double prints. Kodak Perfect Touch Processing with red-eye detection and reduction is available at all participating Kodak products retailers throughout the United States.

(Kodak and Perfect Touch Processing are trademarks.)

Editor's Note: For additional information about Kodak, visit our web site on the Internet at: www.kodak.com

Just Say BOO! Halloween Photo Tips From Kodak

Halloween is a memorable occasion for parents and kids alike, and everyone wants to be sure to capture the true spirit of this special day so that it can be remembered for years to come. Below are simple tips on how to get the right shots on this fun-filled holiday.

-- Tell a story. Remember all the details by capturing pictures

that tell the whole Halloween story. That long make-up session

was a big part of the experience. Keep your camera handy

throughout, and you'll be able to put several pictures

together into a story-telling sequence.

-- Say goodbye to those little "devils" this year. Check the box

for Kodak Perfect Touch Processing to automatically detect and

reduce red-eye in pictures and make sure that all of your

Halloween photos come out looking great.

-- Capture the emotion. Be sure to catch the grins, reactions and

scary faces that make for memorable Halloween moments. Keep

your camera handy by the door or take it on your

trick-or-treat routes so you'll be prepared for those

spontaneous expressions.

-- Use a simple background. An uncluttered background focuses

attention on the subject, resulting in a stronger picture.

Place your subject against a plain, non-distracting

background. This is especially important when taking Halloween

photos since the focus should be on the costumes and the funny

facial expressions.

-- Make sure to take a photo of your favorite goblin or monster

with and without the mask. That way everyone will be able to

identify the angel behind the mask, and you may even be able

to use the picture for holiday cards later in the year.

-- Add lighting for dramatic effect or pose your subjects in

silly positions to capture the true spirit of Halloween.

Note: Photos available at URLs:

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