Kodak Introduces Latest Generation of VISION2 Motion-Picture Film Market-Leading Film Becomes Choice of World's Cinematographers.Business Editors/High-Tech Writers LOS ANGELES--(BUSINESS WIRE)--Feb. 24, 2004 Eastman Kodak Company introduced today two new films within its VISION2 family of color not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed. See also: Color negative film technology, reinforcing the company's commitment to making the world's finest World's Finest may refer to:
Kodak - the world's No. 1 maker of motion-picture film - first brought VISION2 to market in November 2002, with the introduction of KODAK VISION2 500T film. Since that time, cinematographers have made VISION2 their film of choice on movie sets: VISION2 now accounts for about 70% of color negative film shot on Hollywood-produced motion pictures. The extension of the VISION2 family reflects the company's determination to make continued investments in those film markets where demand remains strong and where film technology provides unique benefits. This strategy complements Kodak's effort to accelerate investments in digital technologies for the benefit of its customers. The company is adding to the KODAK VISION2 product line 100- and 200-speed, ultra-fine grain color negative films with specialized imaging characteristics. The company expects to introduce additional VISION2 products later in 2004. "Nobody loves film like Kodak," says Kodak Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Daniel Carp Daniel Allen Carp is the former Chairman and Chief Executive Officer of the Eastman Kodak Company. Carp will serve as the next Chairman of the Board of Delta Air Lines, replacing current Chairman Gerald Grinstein. . "These exciting new products reinforce our strong commitment to film technology. Kodak is dedicated to developing a full range of products and services - both digital and traditional - to help bring the visions of filmmakers to the screen so that the viewing audience enjoys the richest experience that technology can provide." The new generation of KODAK VISION2 films leverages a leap forward in photochemical photochemical in laser treatment, the laser light is absorbed and converted into chemical energy. science and technology. "The new films provide extraordinary creative latitude for cinematographers, coupled with efficiencies designed to retain the integrity of the original images during postproduction," said Robert Mayson, general manager of image capture and vice president of Kodak's Entertainment Imaging Division. "Cinematographers who have tested the new films are finding they can probe deeper into both highlight and shadow areas and record nuances in details that are important to the stories they are telling." Both new films offer significant advances in under- and over-exposure latitude; extremely fine grain and enhanced capacities for recording subtle details in highlights and shadows. They are available in 16 mm, 35 mm and 65 mm formats. "Filmmaking is an interpretive form of artistic expression," Mayson said. "These developments are a response to customers who have been telling us they want more flexibility and more creative latitude. They also want the ability to retain the subtlest details recorded on the negative during both optical and digital postproduction with the goal of putting them on cinema and television screens." The KODAK VISION2 family of films incorporates new sensitizing sen·si·tize v. sen·si·tized, sen·si·tiz·ing, sen·si·tiz·es v.tr. 1. To make sensitive: "The polarity principle . . . layers that provide important advantages during postproduction. Kodak designed the exposed negatives to retain the fidelity of the original images when they are converted to digital and optical formats for postproduction. Dean Semler Dean Semler (born 1943, in Renmark, South Australia, Australia) is an Australian cinematographer. Over his career, he has worked as a cinematographer, camera operator, director, second unit director, and assistant director. , ASC ASC Ambulatory surgery center, see there , (The Alamo Alamo Eighteenth-century mission in San Antonio, Texas, site of a historic siege of a small group of Texans by a Mexican army (1836) during the Texas war for independence from Mexico. , Bruce Almighty, XXX, We Were Soldiers, Dances With Wolves) is among the cinematographers who have tested the new VISION2 stocks. "Just as we are entering the digital revolution, Kodak comes out of left field with a magnificent new film stock (KODAK VISION2 200T Color Negative Film 5217) that truly surpasses all others." Kodak is still in the relatively early stages of bringing recent advancements in emulsion technology to the marketplace, Mayson said. He anticipates additional developments before the end of the year. Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : For additional information about Kodak, visit our web site on the Internet at: www.kodak.com |
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