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Kodak Earns Three Prestigious International Design Awards; KODAK EASYSHARE-ONE, EASYSHARE V570 and EASYSHARE P880 Digital Cameras Recognized for 'Outstanding Design Quality'.


ROCHESTER, N.Y. -- Eastman Kodak Company has been recognized for its innovative design capabilities by an international panel of design experts. Three groundbreaking KODAK EASYSHARE Kodak EasyShare is a sub brand of Eastman Kodak Company products identifying a consumer photography system of digital cameras, snapshot printers, printer docks, accessories, camera docks, software, and online print services. EasyShare was first introduced in 2001.  digital products -- the KODAK EASYSHARE-ONE, EASYSHARE V570, and EASYSHARE P880 zoom To change from a distant view to a more close-up view (zoom in) and vice versa (zoom out). An application may provide fixed or variable levels of zoom. A display adapter may also have built-in zoom capability.  digital cameras -- recently were selected as recipients of the highly regarded 2006 red dot Award for Product Design.

The red dot design award ranks among the largest and most prestigious design competitions in the world and annually draws more than 2,000 product entries from more than 41 countries. Of these, only an elite number receive the coveted cov·et  
v. cov·et·ed, cov·et·ing, cov·ets

v.tr.
1. To feel blameworthy desire for (that which is another's). See Synonyms at envy.

2. To wish for longingly. See Synonyms at desire.
 red dot award, regarded throughout Europe and Asia as an international seal of quality for outstanding design.

The competition is divided into three sections -- product design, communication design and concept design. Products from a variety of categories, ranging from consumer electronics to automobiles, are recognized.

"Faced with a great number of high-quality products, our international team of experts this year found the task of selecting the winners to be particularly challenging," said Prof. Dr. Peter Zec Peter Zec (born 1956) is a German professor of business communication, design consultant as well as author and publisher. Furthermore, he is president (2005-2007) of the International Council of Societies of Industrial Design (Icsid), the global organisation that promotes better , president of the Design Zentrum Nordrhein Westfalen, and Anja Sell, head of red dot project management. "It was possible to award distinctions only to the best, and most innovative, entries."

The three Kodak cameras each represent breakthroughs in digital technology and design:

--The EASYSHARE-ONE is the world's only digital camera from which people can e-mail pictures and view entire online photo albums without a computer.

--The EASYSHARE V570 camera features the world's first dual-lens design, including both an ultra-wide-angle and zoom lens in a case less than an inch thick.

--The EASYSHARE P880 8-megapixel camera extends Kodak's signature simplicity-of-operation to avid AVID Cardiology A clinical trial–Antiarrhythmics Versus Implantable Defibrillators that compared the effect of implantable defibrillators vs the best medical therapy–antiarrhythmics for survivors of MI or those with nonsustained ventricular tachycardia  photographers, providing a new, highly compelling alternative to pricier, bulkier dSLRs.

Past recipients of red dot recognition have included such products as Apple's iPod portable music players See digital music player and Portable Media Center. , the Audi A6 automobile, and the Bose Wave music system.

"It's gratifying grat·i·fy  
tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies
1. To please or satisfy: His achievement gratified his father. See Synonyms at please.

2.
 that our efforts to deliver high-performance, stylish consumer digital cameras have been recognized by the international design community," said Paul W. Porter, director of Corporate Design & Usability at Kodak. "All three Kodak designs earned a distinction that explicitly acknowledges Kodak's creativity and innovative drive, and pays tribute to the company's high quality standards."

The awards will be presented by red dot at a June 26 gala in the Essen Aalto Theater in Germany.

About Eastman Kodak Company

Kodak is the world's foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented o·ri·ent  
n.
1. Orient The countries of Asia, especially of eastern Asia.

2.
a. The luster characteristic of a pearl of high quality.

b. A pearl having exceptional luster.

3.
 growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak's system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak's innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing See data conferencing.  within and across their enterprise.

More information about Kodak (NYSE NYSE

See: New York Stock Exchange
: EK) is available at www.kodak.com.

Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat.

Trained by D.
: To access downloadable images of the digital cameras mentioned, go to: http://www.kodak.com/go/presscenter. Click on "Press Release Images."

Kodak, EasyShare, and EasyShare-One are trademarks of Eastman Kodak Company.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 2, 2006
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