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Kodak Allies with Tiffen Company To Expand Distribution and Line of Photographic Accessories.


ROCHESTER, NY--(BUSINESS WIRE)--Dec. 3, 1999--

Eastman Kodak Company has entered into a strategic alliance with the Tiffen Company. As part of this alliance, Tiffen will market, sell and distribute Kodak Professional's Wratten Filters, acetate acetate (ăs`ĭtāt'), one of the most important forms of artificial cellulose-based fibers; the ester of acetic acid. The first patents for the production of fibers from cellulose acetate appeared at the beginning of the 20th cent.  filters, Polymax Filters, step tablets, control devices and darkroom darkroom,
n a completely lightproof room or cubicle that is used in the processing of photographic, medical, and dental films. See also safe light.
 accessories. Working with Kodak's Consumer Imaging and Kodak Professional divisions, Tiffen will also introduce a broader range of new consumer and professional photographic accessories that will be sold as Kodak Gear or Kodak ProGear. These products include lenses, tripods, camera bags and filters that will be sold in consumer mass retail channels and through professional photo dealers.

"Tiffen can give our excellent accessory accessory, in criminal law, a person who, though not present at the commission of a crime, becomes a participator in the crime either before or after the fact of commission.  products the attention they deserve, expanding Kodak's brand presence in both traditional photo specialty and mass merchandise locations," said Patrick T. Siewert, President, Kodak Professional and Senior Vice President, Eastman Kodak Company. "This move supports the company's key growth initiatives by extending our brand presence into new product lines and by building key alliances to meet our business objectives."

Founded in 1938, Tiffen is one of the most comprehensive manufacturers/distributors of photographic products for the photography, motion picture and television industries. Especially well known for its filter products, Tiffen has been honored with two Technical Achievement Awards from the Academy of Motion Picture Arts & Sciences and a Primetime Emmy Award The Primetime Emmy Awards are awards presented by the Academy of Television Arts & Sciences in recognition of excellence in American primetime television programming. First awarded in 1949, they were originally referred to as just the "Emmy Awards" until the first Daytime Emmy  for Engineering Excellence from the Academy of Television Arts & Sciences. Tiffen also offers filters and accessories for the digital camera market. The company's corporate headquarters and manufacturing facility are in Hauppauge, N.Y. In addition, Tiffen has a manufacturing, marketing and distribution operation in Rochester, N.Y., and the Tiffen Technical Center in Burbank, Calif.

"We're thrilled to have these Kodak products expand our extensive portfolio of photographic products and look forward to strengthening our already substantial relationship with Kodak," said Steve Tiffen, President of Tiffen. "This move fits extremely well with our strategic direction, fuels our continued growth and reinforces Tiffen's leadership within the industry."

Under the agreement, Kodak Professional will transition certain existing accessories to Tiffen on a worldwide basis and will discontinue dis·con·tin·ue  
v. dis·con·tin·ued, dis·con·tin·u·ing, dis·con·tin·ues

v.tr.
1. To stop doing or providing (something); end or abandon:
 these items from its own catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. . Kodak will continue to manufacture Kodak Wratten filters (now offered in 150 varieties) for distribution by Tiffen and will work with Tiffen on product management activities.

Kodak will feature the new Kodak Gear products at its booth during the PMA PMA (papillary-marginal-attached),
n a system of epidemiologic scoring of periodontal disease devised by Schour and Massler in which the symbols denote the areas involved in gingival inflammation.

PMA Progressive muscular atrophy
 2000 convention and trade show in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  in February.

(Note: Kodak, Kodak Professional, Wratten and Polymax are trademarks of Eastman Kodak Company.)

Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat.

Trained by D.
: For additional information about Kodak Professional, visit our web site on the Internet at: www.kodak.com/go/professional
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Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 3, 1999
Words:434
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