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Kodak 126 Film to be Discontinued by 2000.

ROCHESTER, N.Y.--(BUSINESS WIRE)--May 6, 1998--Kodak will stop manufacturing film for 126 cameras at the end of next year, company officials announced.

Kodak Gold 126 film -- designed for exclusive use in 126 cameras -- will no longer be made by Kodak as of Dec. 31, 1999. Kodak Instamatic 126- format cameras, introduced by Kodak in 1963, have not been sold for years. The film will be available while supplies last.

"Sales of film in this format have declined at a rate of 30% annually for some time," said Gregory Walker, worldwide category manager for Cartridge Film Products, Kodak. "Far less than one percent of our film sales are in the 126 format."

"Newer photographic technology -- including the Advanced Photo System and some of the newer 35mm cameras -- has eclipsed 126 photography, and has given 126 consumers better products to choose from," Walker said. "We would like to encourage them to move on to other Kodak products that are just as easy to use, but will yield even better snapshots."

The latest information on a range of Kodak products and services is available on the Internet at http://www.kodak.com, or by telephone at 800/242-2424.

-0- Editor's Note: For additional information about Kodak, visit our web site on the Internet at: www.kodak.com/

CONTACT: Media Contacts:

Paul C. Allen Charles S. Smith

(716) 724-5802 (voice) (716) 724-4513 (voice)

(716) 724-0964 (fax) (716) 724-0964 (fax)

pcallen@kodak.com (e-mail) cssmith@kodak.com (e-mail)
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Publication:Business Wire
Date:May 6, 1998
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