Knowledgeable Forecast of Nigeria's Mobile Handset Market up to 2007.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c28140) has announced the addition of Mobile Handsets in Nigeria to their offering. The mobile market has grown to 16 million subscribers in four years but still only covers 12.3% of the population of about 130 million. The report tells more about the growing mobile market of Nigeria by giving an in-depth analysis about the mobile handsets market in Nigeria. It looks specifically at the current state, future potential and latent Hidden; concealed; that which does not appear upon the face of an item. For example, a latent defect in the title to a parcel of real property is one that is not discoverable by an inspection of the title made with ordinary care. opportunities based on current profiles and preferences of phone owners and providing a forecast of the Nigerian mobile handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset. market up to 2007, while revealing most sought after brands and handsets models as well as the underlying reasons for market demands. Driven by stable liberalization lib·er·al·ize v. lib·er·al·ized, lib·er·al·iz·ing, lib·er·al·iz·es v.tr. To make liberal or more liberal: "Our standards of private conduct have been greatly liberalized . . . and competition, companies are unable to assess the performance of their competitors with accuracy. If the point is driven further, it clearly shows that both investors and operators are finding it increasingly difficult not to be involved with Nigeria. Thus, dismissing the notion about Nigeria as a high risk market. As with technologies elsewhere in Africa, the growth of mobiles appears in large part to have been driven by the comparatively young (18-34) and its users are predominantly pre·dom·i·nant adj. 1. Having greatest ascendancy, importance, influence, authority, or force. See Synonyms at dominant. 2. (67%) though not exclusively male. Interestingly, younger women are more likely to have a phone and therefore usage will increase as existing users grow older. In a society where television and newspapers are a minority media, the mobile has become almost a form of media in itself with people using it to keep ahead of what is happening in their world. The main barriers to mobile phone growth amongst non-users have been identified as insufficient income (41%) and high price of handsets (27%). This is in line with research by the global GSM Association (GSM Association, Dublin, Ireland, www.gsmworld.com) A membership association founded in 1987 that promotes the development and evolution of the GSM communications standard worldwide. that pinpointed the cost of handsets as the single biggest obstacle to affordability in emerging markets. It becomes imperative to work with mobile handset vendors to target cheap and affordable phones. Handset manufacturers (particularly Motorola) have pioneered an initial US$50 handset that over time as demand increases will fall to US$40. This sounds promising, but it would remain a challenge where nearly 80% of distribution in Nigeria is in the so-called "grey market" where dealers seek to maximize price reductions. Estimates given, provides a distinction that for every appointed dealer there are about 30 grey market dealers. Though such a disordered market structure often makes it frustrating frus·trate tr.v. frus·trat·ed, frus·trat·ing, frus·trates 1. a. To prevent from accomplishing a purpose or fulfilling a desire; thwart: for manufacturers in this field to increase sales, it does ensure that competition brings down prices. Doubtless many of the phones sold are either secondhand or refurbished and their sellers have mostly avoided paying import tariffs An import tariff or import duty is a schedule of duties imposed by a country on imported goods. It is paid at a border or port of entry to the relevant government to allow a good to pass into that government's territory. . The Mobile Handset Report is your invaluable source for the latest market intelligence in order to improve your competitive depth and overall business outcomes. Companies Mentioned: Alcatel Amoisonic Bird LG Motorola NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. Nokia Panasonic Phillips Sagem Samsung Siemens Sony-Ericsson Trium For more information visit http://www.researchandmarkets.com/reports/c28140 |
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