KnowledgeStorm Wins 2004 TAMY Award; Recognized for Outstanding Marketing Accomplishment in Lead Generation.Business Editors/High-Tech Writers ATLANTA--(BUSINESS WIRE)--June 3, 2004 KnowledgeStorm (knowledgestorm.com), the Internet's most highly trafficked technology search engine, announced today that it has received the 2004 TAMY TAMY Tampereen Yliopiston Ylioppilaskunta (Finnish: the Student Union of Tampere University) Award for Lead Generation. The TAMY Awards, sponsored by the Technology Marketing Association (TMA TMA Turnaround Management Association TMA Texas Medical Association TMA Transportation Management Association TMA Training and Management Assistance (a component of OHRD, which is a component of OWR) TMA Tooling & Manufacturing Association ), a society of the Technology Association of Georgia (TAG), recognize the outstanding marketing accomplishments of Georgia's leading technology companies. KnowledgeStorm was recognized for its highly successful marketing campaign around the launch of a new market research product line, produced in partnership with The AlignIT Group. Although the research series covers nine enterprise technology industries and over 80 vendors, the marketing campaign sought to raise awareness by focusing on the controversial practice of "Offshore Outsourcing Offshore outsourcing is the practice of hiring an external organization to perform some business functions in a country other than the one where the product or service will be sold or consumed. ." (Information on all reports in the series is available at http://www.KnowledgeStormResearch.com/). The marketing campaign included email marketing to the KnowledgeStorm customer base, Web site promotional campaigns, creation of specific collateral, extensive education for the KnowledgeStorm sales team and an aggressive public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most effort. The resulting press coverage was impressive, from CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. and other television interviews with CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Kelly Gay to wide print and online coverage. This general-interest press coverage successfully generated thousands of leads for KnowledgeStorm's new products within months of their launch. "We are honored to receive TMA's 2004 TAMY Award for Lead Generation. This award is a testament to KnowledgeStorm's position as an industry leader and information authority," said Kelly Gay, President and CEO of KnowledgeStorm. "There is a growing demand for quantitative data on the drivers and criteria that influence technology purchasing decisions. KnowledgeStorm's new market research offerings offer unique, high-value data to satisfy the needs of enterprise technology vendors." TAMY Award winners were selected by a distinguished panel of judges Panel of Judges is an indie pop band from Melbourne, Australia. Members
a tool for clipping, e.g. for claws and beaks of small cagebirds. hoof nipper a pincer-like tool with the blades curved in to face each other at the ends which are composed of two chisel edges opposing one another. , Knology; Christine Smith Christine Smith may refer to:
About KnowledgeStorm Founded in 1998, KnowledgeStorm is the Internet's most highly trafficked business technology search site and provides software, service, reseller and hardware information on thousands of IT solutions, alongside white papers, webinars and case studies. This information is available at KnowledgeStorm.com and through syndication partners including Yahoo!, The Wall Street Journal's StartupJournal.com, Forbes.com, TechTarget, Aberdeen Group, InfoWorld, Fastcompany.com, Inc.com and DevX. More than 1.6 million people visit KnowledgeStorm each month, and 80% of those visitors influence business technology purchase decisions. For more information, visit http://www.KnowledgeStorm.com. Information on KnowledgeStorm's market research offerings is available at http://www.KnowledgeStormResearch.com. KnowledgeStorm and the KnowledgeStorm logo are trademarks of KnowledgeStorm, Inc. KnowledgeStorm is represented by Executive Publicist, Meredith A.C. Roth of MeredithPR and Public Relations Consultant, Tara Leder Biller of Leder Communications. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion