KnowledgeStorm Opens Online Research Center for 1.3 Million Monthly Visitors.

Business Editors/High-Tech Writers

ATLANTA--(BUSINESS WIRE)--Oct. 29, 2003

Research Center Matches White Papers, Webinars, Case Studies

to Tech Buyers; Generates Unlimited Leads and

Immense Traffic for Tech Marketers

For technology buyers whose careers depend upon getting IT decisions right, KnowledgeStorm, the industry's most highly-trafficked search site for IT product, service, reseller and hardware information, today launched its Online Research Center -- offering white papers, webinars and case studies for technology buyers. For technology marketers, the combination of site enhancements and the new KnowledgeStorm Research Center mean breakthrough access to tech buyers and unlimited leads -- cultivated from more than 1.3 million unique monthly visitors, 80% of whom directly influence technology-purchasing decisions.

"The KnowledgeStorm Research Center will improve the technology acquisition process for both tech buyers and tech marketers," said Jeff Ramminger, EVP of Products, Technology & Marketing for KnowledgeStorm. "We did the studies -- KnowledgeStorm users want easier, more timely access to relevant research tools and content, especially white papers, webinars and case studies. Technology marketers want immediate access to their targeted markets -- and when they reach these targets, tech marketers want their most compelling content in the hands of those most likely to buy. And KnowledgeStorm doesn't stop there. Conventional search engines charge for anonymous clicks and call them 'leads.' KnowledgeStorm gives you the 'face behind the click,' with detailed information on visitors, and a real person to engage as a prospect for your technology solutions."

"Since signing on to market our email marketing software through KnowledgeStorm, Xert Communications has achieved a 20x ROI and won five of our biggest clients to date -- including AARP and the Smithsonian," said Xert CEO Dave Battaglini. "We've been impressed by KnowledgeStorm's massive search engine presence and extensive network of top-tier syndication sites. We expect the new Research Center will add to the high volume, quality and frequency of the leads Xert has grown accustomed to with KnowledgeStorm."

The introduction of KnowledgeStorm's Research Center makes the company increasingly vital to technology industry buyers and marketers. 93% of technology buyers research online and require different information during four distinct phases of the "buy cycle": 1-Recognizing that there may be an IT solution to their business problem. 2-Setting business and functional requirements. 3-Comparing IT solutions. 4-Deciding to buy. With the KnowledgeStorm Research Center, technology marketers now can effectively reach technology buyers at every phase of the buy cycle.

About KnowledgeStorm

KnowledgeStorm is the Internet's most highly trafficked business technology search site and provides software, service, reseller and hardware information on thousands of IT solutions. This information is available at KnowledgeStorm.com and through syndication partners including Yahoo!, TechTarget, Aberdeen Group, InfoWorld, Fastcompany.com, Inc.com and DevX. More than 1.3 million visit KnowledgeStorm each month, and 80% of those visitors influence business technology purchase decisions. knowledgestorm.com

KnowledgeStorm and the KnowledgeStorm logo are trademarks of KnowledgeStorm, Inc.