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Knowledge Anywhere Unveils New E-Learning Programs for Companies with Multinational Audiences.

Business Editors/High-Tech Writers

BELLEVUE, Wash.--(BUSINESS WIRE)--April 6, 2004

As Businesses Continue to Grow and Expand into Global Market, So

Does the Need to Offer Their Training Initiatives to an

International Community

Knowledge Anywhere, Inc., a leading provider of custom e-learning solutions, today announced that it has developed an e-learning solution for companies with multinational audiences. Following on the success of its U.S.-based e-learning solutions, Knowledge Anywhere, has completed an e-learning program to bring training to companies with employees and customers in a variety of countries.

According to the company, Knowledge Anywhere has a proven expertise in helping multinational companies deliver innovative e-learning programs to audiences around the world. Knowledge Anywhere's core competency in custom content development allows the company to localize training programs in a cost-effective and efficient manner. This is due to the tools, processes and expertise the Knowledge Anywhere team brings to the table.

"Our customers' global presence and strategic branding initiatives make it imperative that we design e-learning solutions that deliver effective and consistent worldwide educational messages," explained Bill Strelke, executive vice president, marketing and business development, with Knowledge Anywhere, Inc. "As you can imagine, doing business and training around the world can be very expensive. We have figured out a way to make it easy and cost effective to internationalize, localize and customize e-learning content so companies don't have to reinvent the wheel every time they want to make training available to a new audience in a different country. Our processes have enabled us to offer superb programs and service to our customers around the world."

Strelke added internationalization is different from localization and customization. Internationalization is the process of planning and implementing products and services so that they can easily be adapted to specific local languages and customers. Localization is the process of translating all text and audio into another language. Customization refers to any other changes in content, functionality and usability to make it relevant and acceptable to the local culture.

The internationalization process includes: designing the site to ease translation; allowing space in user interfaces for translation into languages that require more characters; creating print or Web site graphic images so that their text labels can be translated inexpensively; and using written examples that have global meaning. Foresight and planning during the initial development phase can eliminate much of the challenges associated with localization and customization.

Some of the reasons companies are choosing to internationalize content is that it allows them to reduce time and cost for localization and it enables them to generate higher revenues and profits from other markets. With internationalized content a company also can maintain single source code for all applications, which makes it much easier to ensure consistency and reuse content.

One of the programs that Knowledge Anywhere delivered enabled a customer to reduce the need for classroom training by up to 25%. To achieve this reduction, Knowledge Anywhere's customer offers a significant amount of its classroom work online and requires that employees complete it prior to coming to class, thus increasing the productivity of classroom training. A further benefit of the program is that it enables the company to successfully "train the trainer," whereby one laboratory technologist can attend the classroom program, participate in the online training and have a readily accessible tool to educate the other ten to 20 instrument operators in their lab on operation and troubleshooting.

Increasing customer productivity has universal appeal for the company and its laboratory customers.

About Knowledge Anywhere

Founded in 1998, Knowledge Anywhere, Inc. is an award-winning company that specializes in building technology-based learning solutions and performance support systems that provide tangible results. We use innovative technology to offer a broad base of products and services, including custom and mobile content development, and virtual classrooms. Our clients use our solutions to facilitate the delivery of proprietary knowledge, employee instruction and product training to dispersed audiences via the Web. Headquartered in Bellevue, WA, Knowledge Anywhere's clients include AT&T Wireless, Microsoft Corp., Kenworth Trucks, Dade Behring Inc., E&J Gallo, Nextel Partners and F5 Networks. In 2003, Knowledge Anywhere was named one of the Top 10 "Fastest Growing Technology Companies in Washington State" and one of the "Fastest Growing Technology Companies in North America" by Deloitte & Touche Fast 50 and Fast 500 programs. Also in 2003, Knowledge Anywhere was named one of the "Fastest Growing Private Companies in Washington State" by the Puget Sound Business Journal. For more information, please visit our website: www.knowledgeanywhere.com, or view our showcase, www.knowledgeanywhere.com/showcase.cfm.
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Publication:Business Wire
Date:Apr 6, 2004
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