Knowing Who Your Ideal Customer is and What You Should Say to Them, by Ntrinsic Incorporated, a Feature of Industry Today on Industrialinfo.com Radio.

SUGAR LAND, Texas -- Industrial Info Resources (Sugar Land, Texas) will host Ntrinsic Incorporated (Atlanta, Georgia) as its special guest on Industrialinfo.com Radio, Monday, January 29, 2007, as part of Industry Today, a weekly internet radio broadcast. Ntrinsic is a strategic marketing firm that helps its clients develop a consistent language to powerfully express their company's value and benefits to their prospects. Ntrinsic has found that most companies struggle with defining key marketing ingredients, such as their unique selling proposition, values, differentiators, and ideal customer profiles on their own. Ntrinsic employs a proprietary and systematic process to identify and develop the key marketing ingredients, which will enable its client to leverage their true marketing power.

Ntrinsic offers two primary products to all of its clients. First is The Ntrinsic Marketing Work-out Session[TM]. This Ntrinsic proprietary process validates or creates the integral components of a successful marketing effort to identify the company or product positioning, elevator pitch, unique selling and value propositions, key selling statements, key competitive differentiators, ideal customer profile and a customer pain map. The Ntrinsic Marketing Workout Session is an extensive program completed in one full day with the active participation of the company's management team.

The second primary product is the development of a Strategic & Tactical Marketing Plan. The Strategic section of the Marketing Plan is designed to answer and then build upon key questions that determine exactly how the company is positioned and described in any interaction with a prospect. This provides for consistency of image and perception by all customers and prospects. The Tactical section of the plan defines the roadmap of how the company is going to utilize the marketing mix of tactical components to enter and dominate targeted markets.

Regardless of the type or size of company, across all industries, Ntrinsic consistently provides its clients with the tools to do a better job of obtaining new customers. Join Michael Makropoulos, Managing Partner of Ntrinsic, along with Crazy Al of Industry Today for a close look at how Ntrinsic can help you focus on ideal customers and identify the "10 Marketing Fouls Most Companies Make." Click Here! Monday, January 29, 2007 at 10:30 a.m. (EST), to hear the broadcast. If you miss the show, Click Here to hear this or any of the over 190 previous Industry Today shows covering topics important to industry spending, including trends, outlooks, and focus segments on specific industries.

Industrial Info Resources (IIR) provides marketing communication services ranging from industrial database solutions to market forecasting, custom analytics, and specialty promotions that support high-level image campaigns. For more information send inquiries to [e-mail] or visit us online at www.industrialinfo.com.