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Know your plan.


I have been in business for almost three years. To expand, I know I need to have a business plan to go after financing, but I am not much of a writer. Should I invest in hiring a consultant to write it for me?

--Anonymous Via the Internet

As a business owner it is best for you to write your own business plan. You should at least do the initial research and writing. After writing a draft, hire a consultant to edit the document and provide feedback, Writing even the first draft yourself will help you hone in on key areas such as your competitors' share of the market and your target customer base. Two of the most common mistakes entrepreneurs make are failing to know who their direct and indirect competitors are, and failing to understand their core market inside out, And make sure you're clear about who will read your document. A business plan written to secure a $50,000 bank loan is drafted differently from one written to obtain $1 million in private funding.

Reach out to SCORE (www.score.org), an organization dedicated to helping entrepreneurs such as yourself. Read Business Plans Kit For Dummies by Steven D. Peterson, Barbara Findlay Schenck, Peter E. Jaret (John Wiley and Sons), and How To Write A Business Plan by Mike McKeever (Nolo Press). Also, check out a comprehensive software program on the market--Palo Alto Software's Business Plan Pro and Marketing Plan Pro (www.paloalto.com, 800-229-7526).

Mail your small business questions to Savvy Solutions, BLACK ENTERPRISE 130 Fifth Ave., New York, NY 10011 or send an e-mail to brownc@blackenterpnse.com.

COPYRIGHT 2007 Earl G. Graves Publishing Co., Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:SAVVY SOLUTIONS
Author:Brown, Carolyn M.
Publication:Black Enterprise
Date:Jul 1, 2007
Words:273
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