Knockout Holdings Patent Approved For Encapsulation(TM) Technology Used In George Foreman Product Line; Test Market Exercise Achieves Strong Sales Gains.

NORTHLAKE, Ill. -- Knockout Holdings, Inc., (OTCBB:KNOH), exclusive marketer of George Foreman's Knock-Out(TM) line of household and automotive cleaning products, today announced that the United States Patent and Trademark Office has approved the first of three patents filed by Knockout relating to the state-of-the-art Encapsulation(TM) technology that the company utilizes in its line of environmentally friendly cleaning products. (www.theknockoutgroup.com).

"Receiving the patent for Knock-Out's Encapsulation(TM) technology should significantly strengthen the public's acceptance of our unique line of multiple-use products going forward," said John Bellamy, chairman and chief executive officer. "They do not contain the harmful chemicals found in almost all other leading cleaning products, and the encapsulation process makes them even more efficient."

Consumers have already shown strong approval for the unique Knock-Out product line in Southern California. A recently completed six-week "test market" exercise achieved a 1,500 percent jump in Knock-Out product sales for the San Diego market, while also increasing sales throughout the region. A key to the success of the promotion was the participation by George Foreman in store appearances and media interviews.

Made from natural ingredients, all of the products are non-toxic, family safe and leave no harmful residue. Knockout's product line includes a grill cleaner, multi-purpose cleaner, a streak-free glass cleaner, a laundry stain remover, automotive cleaners and a botanical disinfectant that is 99.99 percent effective in killing bacteria. The disinfectant may be the only one currently registered with the Environmental Protection Agency for use on food contact surfaces and children's toys.

About Knockout Holdings, Inc.

Knockout Holdings, Inc. develops and markets celebrity-branded products that are intended to be safe for human use and environmentally friendly, including George Foreman's Knock-Out(TM) line. For more information, please visit www.theknockoutgroup.com.

Legal notice to investors: Certain matters discussed in this news release are "forward-looking statements." These forward-looking statements, which apply only on the date of this release, generally can be identified by the use of forward-looking terminology such as "may," "will," "expects," "intends," "estimates," "anticipates," "believes," "continues" or words of similar import. Similarly, statements that describe the company's future plans, objectives or goals are also forward-looking statements, which generally involve known and unknown risks, uncertainties and other facts that may cause the actual results, performance or achievements of the company to be materially different from those expressed or implied by such forward-looking statements. Such factors may include the following: competitive responses to the company's products; an inability to satisfy market demand; regulatory matters, insufficient product volumes and quality provided by suppliers; continued effectiveness of celebrity-based advertising and marketing; availability of capital to fund expansion; ability to maintain intellectual property; general economic, business and market conditions; continued retention of key personnel and their success in executing the business plan; maintenance of key trademarks, patents and licenses, and success of the company's exclusive endorsement and licensing arrangement with George Foreman. For a listing of risks applicable to the future prospects of the company, please refer to the company's reports to be filed with the SEC. The company makes no commitment to disclose any revisions to forward-looking statements, or any facts, events or circumstances after the date hereof that bear upon forward-looking statements.

"Knock-Out" is a federally registered trademark of Knockout Holdings, Inc.