Klingmann presents latest brands."Signature as Brand," the fourth installment of the BRANDISM[TM] panel discussion series on the recent branded architecture boom in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , will take place at the AIA's Center For Architecture, 536 LaGuardia Place, at 6p.m. on Tuesday, April 24. The panel will be presented by Anna Klingmann, Ph.D., former professor of architecture at Cornell University Cornell University, mainly at Ithaca, N.Y.; with land-grant, state, and private support; coeducational; chartered 1865, opened 1868. It was named for Ezra Cornell, who donated $500,000 and a tract of land. With the help of state senator Andrew D. and author of "Brandscapes--Architecture in the Experience Economy," the soon-to-be published book from M.I.T Press. The event, presented in association with the Center For Architecture, will take a hard look at the superstar architect's signature--both literally and stylistically--as it relates to New York's recent real estate boom. Moderated by Joseph Grima, director of the Storefront Gallery for Art & Architecture, the panel of architectural luminaries and the marketing experts behind them will include Daniel Libeskind Daniel Libeskind, (born May 12, 1946 in Łódź, Poland) is a Polish-born Jewish American architect, who has designed many prominent and celebrated buildings, including the Jewish Museum in Berlin, Germany, the Denver Art Museum in the United States, the Imperial War Museum of Studio Libeskind; Stanley Perelman, managing principal of JANI JANI Junior Achievement of Northern Indiana Real Estate; and Berndt Schmitt, Robert D. Calkins Professor of International Business at the Columbia Business School Columbia Business School (part of Columbia University), officially named the Columbia University Graduate School of Business, and also known as CBS, was established in 1916 to provide business training and professional preparation for undergraduate and graduate and Matthew Bannister, the founder of DBOX DBOX Dialog Box . "In the current sales environment, star-caliber architects with signature styles have become a material commodity," says Klingmann. "To promote a building based on its architect is not unlike promoting clothing based on its designer. There is economic security in selling a high-profile designer product, but the task of our panel members will be to explore the broader implications of this now commonplace marketing strategy." The six-part BRANDISM[TM] series is designed to encourage discussion of brand architecture, which first transformed the retail world with flagship stores such as NikeTown and has since become the mandate for residential real estate development. |
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