Klever Marketing Hires Two New National Accounts Managers to Head Packaged Goods Sales Effort.Business Editors SALT LAKE CITY--(BUSINESS WIRE)--Jan. 24, 2000 -Klever Marketing(TM) Inc. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB: KLMK), a developer and manufacturer of Klever-Kart(R), an interactive shopping cart-mounted LCD informational unit that displays sale and promotional product messages and store directories, Monday announced that it has named Tim Brown Timothy Donell Brown (born July 22, 1966) is a retired wide receiver, who played in the National Football League. He spent sixteen years with the Oakland Raiders, during which he established himself as one of the League's most prolific wide receivers. and Henry Forrest as national accounts managers. With the ongoing progress of Klever-Kart manufacturing for the first quarter roll out into retail stores, Brown and Forrest will be responsible for securing business development contracts with packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one manufacturers and retailers nationwide. In this role, they will market Klever-Kart's interactive medium to deliver cost-effective advertising and promotional messages to consumer targets at the Point-of-Selection(R). Prior to joining Klever Marketing, Brown served as director of business development for American Italian Pasta Co. Brown also served for 13 years with the Lipton Co. in various trade marketing and business development roles. Forrest comes to Klever Marketing after serving as vice president of sales and marketing for Point Of Choice Co., an in-store kiosk kiosk Originally, in Islamic architecture, an open circular pavilion consisting of a roof supported by pillars. The word has been applied to a Turkish summer garden pavilion and a type of early Persian mosque. and Internet retailer. Forrest served as president of National C-Net Co., representing companies such as Heinz, Sunshine, Lever Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . and McCormick in the convenience store industry and held positions of sales manager sales manager n → gerente m/f de ventas sales manager n → directeur commercial sales manager sale n → and division manager for companies as Beatrice Prepared Foods, Vlasic Foods and Gillette. The Klever-Kart system is a micro-marketing tool incorporating a shopping cart-mounted LCD display that guides consumers in their choice of brands at the Point-of-Selection or shelf display, where most product choices are made. Klever-Kart features include graphic animated promotional messages, product advertising and a comprehensive store directory highlighting key brands. Future enhancements include the already-patented paperless electronic coupons and the Klever-Kard(SM) frequent shopper enhancement and Internet tie-ins. &uot;We are anxious to increase our efforts with the packaged goods manufacturers by bringing Tim and Henry on board,&uot; said Paul G. Begum be·gum n. 1. A Muslim woman of rank. 2. Used as a form of address for such a woman. [Urdu begam, from East Turkic begüm, first person sing. , Klever Marketing chairman and chief executive officer. &uot;Their extensive sales and marketing credentials earned through their tenures with leading packaged goods and technology services companies will greatly contribute to our efforts of reaching the packaged goods and retail markets.&uot; Incorporated in 1990, Klever Marketing Inc., www.kleverkart.com, headquartered in Salt Lake City, is publicly traded on the OTC Bulletin Board OTC Bulletin Board An electronic quotation listing of the bid and asked prices of OTC stocks that do not meet the requirements to be listed on the NASDAQ stock-listing system. under the symbol &uot;KLMK.&uot; The company's formula of SIGHT+SOUND=PRODUCT MOVEMENT(R) is defined through the use of visual and audible stimulation that encourages impulse buying impulse buying n → compra impulsiva , brand switching and new product trials. During audited testing, the Klever-Kart system delivered over 46 percent average incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. sales increases without any promoted price reductions. The company is installing Klever-Kart systems in Q1 of 2000. The statements made in this release that are not historical facts contain forward-looking information that involve risks and uncertainties. Important factors that may cause actual results to differ include, but are not limited to, the impact of competitive products and services, the company's ability to manage growth and acquisitions of technology or businesses, the effect of economic and business conditions and other risks detailed from time to time in the company's filings with the Securities and Exchange Commission. |
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