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Klever Marketing Announces Plans to Exhibit at the Upcoming GEMCON Conference.


SALT LAKE CITY -- Klever Klever is a village in the municipality of Sande, Norway. Its population (SSB 2005) is 371.  Marketing(TM) Inc. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 BB:KLMK) has announced plans to exhibit at the upcoming GEMCON GEMCON Global Electronic Marketing Conference  conference to be held at LaPlaya Beach & Golf Resort in Naples, Fla., on Oct. 18-20.

Klever will be displaying the latest version of their iKart product, developed in its joint venture with Fujitsu Transaction Solutions. New features include a full color display, integrated scanner (1) See also antivirus program.

(2) An optical device that reads a printed page or transparency and converts it into a graphics image for the computer. The scanner does not recognize or differentiate in any manner the content of the material it is scanning.
 and its patent-protected IR and RF advertising and location tracking capabilities.

"GEMCON is a perfect venue to showcase our iKart product," stated Bill Dupre, president/COO of Klever Marketing Inc. "Unlike other systems in test, our product was designed by consumers and will provide retailers with a solution that will generate the shopper usage required to meet their ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  requirements."

The global electronic marketing conference, GEMCON, is a premier show for retailers. Barry Kotek, managing partner for Retail Systems Consulting, added, "We are pleased that Klever Marketing will be exhibiting this year. Everyone is eager to see what Klever and Fujitsu have developed based on the early VideOcart product."

Klever Marketing markets a proprietary, wireless, in-store advertising & communications system In telecommunication, a communications system is a collection of individual communications networks, transmission systems, relay stations, tributary stations, and data terminal equipment (DTE) usually capable of interconnection and interoperation to form an integrated whole.  for supermarket, mass merchandising merchandising

Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product.
 and other retail applications. The retail system utilizes patented and proven technology to deliver targeted ads and promotions through a small, electronic, remotely programmable display affixed af·fix  
tr.v. af·fixed, af·fix·ing, af·fix·es
1. To secure to something; attach: affix a label to a package.

2.
 to the shopping cart handle. Each marketing message reaches an individual consumer at the exact product location where industry research indicates over 70% of all purchase decisions are made.

Klever Marketing believes that the one-to-one electronic communication capabilities of the Klever Kart System, its Point-of-Selection delivery and its patent portfolio provide a formidable first position in which to control the in-store marketing space.

The statements made in this release that are not historical facts contain forward-looking information that involves risks and uncertainties.

Important factors that may cause actual results to differ include, but are not limited to, the impact of competitive products and services, the company's ability to manage growth and acquisitions of technology or businesses, the condition of the capital markets, the effect of economic and business conditions and other risks detailed from time to time in the company's filings with the Securities and Exchange Commission.
COPYRIGHT 2004 Business Wire
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 29, 2004
Words:359
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