Kiss privacy goodbye--and good riddance, too.Dear BOOK REVIEW INDEX, This is no ordinary issue of reason--or of any other magazine, either. The cover is an aerial shot Aerial shots are usually done with a crane or with a camera attached to a special helicopter to view large landscapes. This sort of shot would be restricted to exterior locations. A good area to do this shot would be a scene that takes place on a building. of the address to which we mall your subscription. The ads on the back covers are also customized to you and your neighborhood (not a bad place, by the way, though as a telecommuter A person who telecommutes. See telecommuting. I don't envy your area's average commute of 28.25 minutes). In collaboration with the direct marketing firm Entremedia, printer maker Xeikon, image provider AirPhotoUSA, and Cal Poly Cal Poly may refer to:
 `ĭs ōbĭs`pō), city (1990 pop. 41,958), seat of San Luis Obispo co., S Calif., near San Luis Obispo Bay; inc. 1856. ,
we're utilizing bleeding-edge technologies that allow us to tailor
each copy of this month's run to most of our subscribers.
That's over 40,000 unique versions in all (other readers, including
the poor lugs at the newsstand, will get a generic version). This issue
hints at a future of hyper-individualized publications that will be
assembled for an audience of one: you. Articles, news, commentary--even
ads and catalogs--could be targeted so you get only the information and
offers in which you're clearly interested.
This sort of targeting reties on what we dub a "Database Nation" in our cover story, which starts on page 26. Our story explores "the unsung benefits that have accompanied the 'databasification' of American society," describing how many of the popular and convenient transactions we take for granted are the result of readily accessible information that lays you bare to the prying pry·ing adj. Insistently or impertinently curious or inquisitive: ignored the prying journalists' questions. pry eyes of others. In effect, the same information networks that tell me that 44.86 percent of your neighbors have college degrees or better, or that 1.87 percent of the kids in your ZIP code zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. are cared for by their grandparents grandparents npl → abuelos mpl grandparents grand npl → grands-parents mpl grandparents grand npl , make it easier for you to get a credit card or mortgage. (Look below for more information on your neighbors.) Living in a database nation raises innumerable privacy concerns. But it also makes life easier and more prosperous. We may have kissed privacy goodbye--and good riddance, too. FARMINGTON HILLS, MI 48333 Population 1,194,156 Median income $61,907 Median age 36.7 People per household 2.51 |
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