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Kinsley should be applauded for his interactive initiative: and the L.A. Times is far from alone in changing the world of opinions as we know it.


The Los Angeles Times Los Angeles Times

Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name).
 editorial pages snared the media limelight with its bold launch in June of a wikitorial on the Iraq war--an opinion piece that invited online edits from readers who tussled, pro and con PRO AND CON. For and against. For example, affidavits are taken pro and con. , over the conflict.

The spotlight shone on the handful of hijackers who shut down the site with a flood of obscene messages and photos. But in the shadows hovered a more important group: the thousand readers who, over only two days, were animated by this newfound opportunity for civic engagement.

All around, the clues are unmistakable: Tech-savvy citizens, empowered with new information technologies, want to interact with the news. They yearn to offer their expertise, their ideas, their knowledge of their communities.

They have already started to blog, post photos, launch news ventures and post truth-squad stories, and, yes, write editorials.

They also want to participate in public life through interactive forms of media-although not always news media. Consider the 2004 presidential elections: Citizens made movies, produced political ads, played with candidate matchmakers Matchmakers are an elongate confectionery product made by Nestlé. Thin, twig-like and brittle, they were first launched in 1968 by Rowntree's and were just one third of the length they are now. For many years they were available in either mint, coffee or orange flavour.  and not only e-mailed Howard Dean's infamous scream to families and friends, they also mixed it to music.

While dispassionate dis·pas·sion·ate  
adj.
Devoid of or unaffected by passion, emotion, or bias. See Synonyms at fair1.



dis·pas
 analysis is the mainstay of most editorial pages, passion is the citizens' motivator, unlocking their creativity and concern for the world as they experience it.

Why can't we make room for both?

In truth, it's already happening, and not just at the L.A. Times.

Two years ago, The Dallas Morning News launched its editorial page blog, inaugurating an interactive community conversation about its editorial positions. More recently, it kicked off a conventional editorial page crusade with a most unconventional collaboration with readers. The newspaper's "Recorded Voices" campaign asked citizens to get their community groups to sign petitions calling on the state legislature A state legislature may refer to a legislative branch or body of a political subdivision in a federal system.

The following legislatures exist in the following political subdivisions:
 to require that lawmakers' votes be publicly recorded. (No, in Texas they are not.) More than one hundred thirty-five Adj. 1. one hundred thirty-five - being five more than one hundred thirty
135, cxxxv

cardinal - being or denoting a numerical quantity but not order; "cardinal numbers"
 community groups and news organizations, and thirty-seven legislators signed on. See dallasnews.com/sharedcontent/dws/dn/opinion/editorials/stories/ 032005dnedirecordedvotes.152fbe5e2.html (Registration required.)

The Philadelphia Inquirer's Citizen Voices projects have been convening hundreds of citizens for years to interact in real space, not just cyberspace, and examine issues and options surrounding mayoral, congressional, and gubernatorial campaigns. More recently, the Inquirer invited people to charrettes, taking a cue from the architectural world's use of these intense brainstorming sessions to solve a waterfront redevelopment challenge.

Why, even USA Today USA Today

National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s.
 has long had its "Your View" contributors.

New tools, new questions

While we all acknowledge the historic roles of editorial pages, new media tools invite new questions.

Should editorial pages be bully pulpits or idea generators? Should they reach for consensus or creativity? Should they be an institutional voice or a practical roadmap to a confusing, noisy world? And why can't these choices be "ands" instead of "either/ors"?

Can readers "vote" for the best ideas for solving community problems? Or weigh in on community proposals via online surrogate public hearings? Can the best citizen contributors earn credibility through Amazon.com--like reputational ratings?

While the L.A. Times reconnoiters to retool re·tool  
v. re·tooled, re·tool·ing, re·tools

v.tr.
1. To fit out (a factory, for example) with a new set of machinery and tools for making a different product.

2.
 its interactive efforts, other interactive developments tickle the imagination, including:

* Minnesota Public Radio's Idea Generator, which has invited people to weigh in on how to fix the state's racial gap in educational achievement (http://news.minnesota.publicradio .org/projects/2004/09/achievementgap/ideas/) and wrestle with the forlorn future of small towns (http://news.minnesota.publicradio.org/projects/2005/04/ smalltowns/).

* Sluggerotoole.com, which maintains a civil venue for recording news, commentary, and diverse opinion on Northern Ireland Northern Ireland: see Ireland, Northern.
Northern Ireland

Part of the United Kingdom of Great Britain and Northern Ireland occupying the northeastern portion of the island of Ireland. Area: 5,461 sq mi (14,144 sq km). Population (2001): 1,685,267.
.

* Cnet's News.com, which has an interesting reader wiki A Web site that can be quickly edited by its visitors with simple formatting rules. Developed by Ward Cunningham in the mid-1990s to provide collaborative discussions, there are several "wiki" tools on the market for creating such sites, including www.editme.com, www.seedwiki.com, www.  on the Tech Renaissance in India. Entries cover how the country can maintain its software lead and offer specific guidelines to follow (http://indiatechwiki.com/index.php/Main_Page).

The L.A. Times should be applauded for its bold experiment--and its willingness to revamp its first initiative. New information tools have delivered new venues improving communities, enriching journalism--and reimagining editorial sections.

Jan Schaffer is director of J-Lab: The Institute for Interactive Journalism Interactive journalism is a new type of journalism being pioneered and supported by Jan Schaffer and J-Lab: The Institute for Interactive Journalism, of which Schaffer is the Executive Director, at the University of Maryland.  at the University of Maryland, College Park The University of Maryland, College Park (also known as UM, UMD, or UMCP) is a public university located in the city of College Park, in Prince George's County, Maryland, just outside Washington, D.C., in the United States. . E-mail jans@j-lab.org
COPYRIGHT 2005 National Conference of Editorial Writers
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Title Annotation:SYMPOSIUM: The Big Blow-Up and the future of editorial pages; Michael Kinsley, Los Angeles Times
Author:Schaffer, Jan
Publication:The Masthead
Geographic Code:1USA
Date:Sep 22, 2005
Words:680
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