Kimberly-Clark to Increase Production Capacity in Europe for Huggies Diapers.DALLAS--(BUSINESS WIRE)--Nov. 27, 1996-- Kimberly-Clark Corporation today announced a multimillion dollar investment in its diaper manufacturing facilities at Barton-upon-Humber, England, to meet growing demand for Huggies diapers in Europe. The investment in new production equipment is the largest since the $250 million plant first began operations in late 1993. The facility's production capacity will increase by more than 30 percent, with start-up Start-up The earliest stage of a new business venture. expected within the next 15 months. The expansion also will add about 80 jobs to the plant's present employment of more than 550. John A. Van Steenberg, president of Kimberly-Clark Europe, said, "We are delighted with the way Huggies diapers have been received in Europe. In less than three years, Kimberly-Clark has gone from having no presence in the European European emanating from or pertaining to Europe. European bat lyssavirus see lyssavirus. European beech tree fagussylvaticus. European blastomycosis see cryptococcosis. diaper market to being the number two diaper producer. "Compared with last year, our sales volumes have increased more than 70 percent," Van Steenberg said. "In the U.K. and France, for example, our market share now accounts for more than 25 percent of the $1.2 billion in diaper sales in those countries." Kimberly-Clark entered the diaper market in Western Europe Western Europe The countries of western Europe, especially those that are allied with the United States and Canada in the North Atlantic Treaty Organization (established 1949 and usually known as NATO). in January 1994 and now markets Huggies diapers in the United Kingdom, Holland, France, Belgium, Ireland, Finland, Russia and Israel. With last month's acquisition of Zisoft Bobi a.s., a Czech Republic Czech Republic, Czech Česká Republika (2005 est. pop. 10,241,000), republic, 29,677 sq mi (78,864 sq km), central Europe. It is bordered by Slovakia on the east, Austria on the south, Germany on the west, and Poland on the north. diaper company with a manufacturing plant in Jaromer, Kimberly-Clark also markets Bobi economy diapers in the Czech Republic and Slovakia and Huggies Standard economy diapers in Russia, Romania, Croatia, Slovenia and the Baltic states Baltic states, the countries of Estonia, Latvia, and Lithuania, bordering on the eastern coast of the Baltic Sea. Formed in 1918, they remained independent republics until their involuntary incorporation in 1940 into the USSR. They regained their independence in Sept. . Within the last year, Kimberly-Clark has made two major product improvements to Huggies diapers in Western Europe that have helped drive sales there to record highs. First was the introduction of a cloth-like outer cover and stretchable tabs, and secondly, the addition of a new fastening system. The improved product's success in the United Kingdom was recognized recently when Mother and Baby magazine, Britain's leading parenting publication, presented the Huggies brand its Gold Award for the best diaper line. Kimberly-Clark is a leading tissue and personal care products manufacturer. The company is the European market leader in both consumer and away-from-home tissue products with such well-known brands as Kleenex facial facial /fa·cial/ (fa´shul) pertaining to or directed toward the face. fa·cial adj. Relating to the face. facial, adj pertaining to the face. tissue and Scottex and Andrex bathroom tissue. Its personal care products include Huggies diapers, Kotex feminine feminine /fem·i·nine/ (fem´i-nin) 1. pertaining to the female sex. 2. having qualities normally asociated with females. care pads, Pull-Ups training pants and Depend incontinence incontinence Inability to control excretion. Starting and stopping urination relies on normal function in pelvic and abdominal muscles, diaphragm, and control nerves. Babies' nervous systems are too immature for urinary control. Later incontinence may reflect disorders (e.g. care products. In 1995, European sales of consumer products accounted for $2.7 billion of Kimberly-Clark's more than $13 billion in revenues. CONTACT: Kimberly-Clark Tina Barry, 972/281-1481 or Mike Masseth, 972/281-1478 |
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