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Killer apps from DoCoMo and KDDI.


MOBILE PAYMENTS ARE BELIEVED to be the next killer application Killer Application

Killer application or "killer app" is a buzzword that describes a software application that surpasses all of its competitors.

Notes:
The term is sometimes used to describe a type of software.
 for the mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. . KDDI and DoCoMo began rolling out their new services at the start of this year, and both companies have been aggressively evaluating customer responses to their newest technologies to see how best to convey and receive cash.

In cooperation with large Japanese credit card companies--JCB-VISA, Mitsui-Sumitomo Card, UC Card and Toyota Finance--KDDI tested its technology over a period of five months late last year. Approximately 2,300 users received a Hitachi-made handset with a UIM-card (next generation SIM-card) with each individual's credit card information.

Two different methods were used for shopping. Through KDD's mobile portal EZweb, users could enter virtual shops to select and purchase goods. It was also possible for users to pay at the cashier's counter in conventional bricks and mortar A store (shop, supermarket, department store, etc.) in the real world. Contrast with clicks and mortar.  shops. About 400 real shops and 23 virtuals participated.

For online shopping, the PKI (Public Key Infrastructure) A framework for creating a secure method for exchanging information based on public key cryptography. The foundation of a PKI is the certificate authority (CA), which issues digital certificates that authenticate the identity of  (Public Key Infrastructure) method was applied to guarantee confidential transactions, authenticate (1) To verify (guarantee) the identity of a person or company. To ensure that the individual or organization is really who it says it is. See authentication and digital certificate.

(2) To verify (guarantee) that data has not been altered.
 the user and the shop, verify data integrity and authorize To empower another with the legal right to perform an action.

The Constitution authorizes Congress to regulate interstate commerce.


authorize v. to officially empower someone to act. (See: authority)
 the transaction via digital signature.

Here's how it works: After selecting the product(s), the user selects his credit card company and sends the information to the shop. The user then accepts the transaction by entering a PIN code and a digital signature. Finally, the signed transaction is sent to the credit card company for payment authorization.

[ILLUSTRATION OMITTED]

The other method uses IR-communication to exchange credit card and user information between the phone and the cashier CASHIER. An officer of a moneyed institution, who is entitled by virtue of his office to take care of the cash or money of such institution.
     2. The cashier of a bank is usually entrusted with all the funds of the bank, its notes, bills, and other choses in
 in a real shop. The user inputs a PIN code for accepting the transaction and the credit card details are sent to the cashier, who then contacts the credit card company for authorization.

During the 5-month trial, 2,300 participants made 1,900 mobile payments totalling [yen]9 million. While the figures are far from stunning, those who made mobile payments in real shops did so more frequently and paid larger sums. CDs, DVDs, magazines and books were the most popular online shopping items, while most real shop payments were made in restaurants, food and fashion stores.
COPYRIGHT 2004 Japan Inc. Communications
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:The Word on the Street from the Heart of Tokyo
Author:van Blokland, Arjen
Publication:Japan Inc.
Date:Mar 1, 2004
Words:346
Previous Article:Crystal ball for 2004.
Next Article:2004 trend-watchers take note.(The Word on the Street from the Heart of Tokyo)



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