Kids go free family-friendly summer promo a hit in the Middle East.Kids go free family-friendly summer promo pro·mo
n. pl. pro·mos Informal
A promotional presentation, such as a television spot, radio announcement, or personal appearance. a hit in the Middle East
Free air ticket, free accommodation, free ground transportation for kids
The Sri Lankan Tourism Promotion Bureau in conjunction with SriLankan Airlines SriLankan Airlines Limited (previously known as Air Lanka) is the national airline of Sri Lanka. It operates an all-Airbus fleet of 14 aircraft, to destinations in Asia, Europe and the Middle East. are receiving excellent response from Middle East tourists since they announced that prominent hotels and resorts across Sri Lanka Sri Lanka (srē läng`kə) [Sinhalese,=resplendent land], formerly Ceylon, ancient Taprobane, officially Democratic Socialist Republic of Sri Lanka, island republic (2005 est. pop. will extend a value added Value Added
The enhancement a company gives its product or service before offering the product to customers.
This can either increase the products price or value. benefit for Middle East travellers by offering a free stay for one child free (below the ages of 12 years) per paying adult sharing the parent's room as an industry standard during the summer months till August 31st 2008.
"We are pleased to announce this family-friendly package for the summer season to encourage more Middle East visitors to our destination," said HE Faiszer Mustapha, MP & Deputy Minister of Tourism in a written statement to the media. "This family-oriented promotion will be the norm throughout the summer," he said.
"The family is an integral part of our business and we believe in offering all the tools to ensure that our guests' needs are looked after," HE Mustapha noted.
HE Mustapha added that competition in the travel industry was intense. "It is vital to understand the needs of our travel origin markets and formulate programs to capitalise on opportunities and gain market share and Sri Lanka with this family-package and value added services is well positioned to capture a fair share of the market," he emphasised.
Destination Sri Lanka recently reported a surge in tourist industry arrivals in March which were up 8.6% over the same period last year. The highest performer during the period was the Middle East, which registered an increase of 80.6% in comparison with 2007.
Dileep Mudadeniya, Managing Director, SriLanka Tourism Promotion Bureau added: "To maintain high levels of growth we are implementing a series of measures to ensure that a more balanced growth is achieved and we are consequently increasing our investment in marketing in the Middle East."
"We are initiating new approaches to manage tourism flows and have taken the first step in this direction by initiating the family package to Sri Lanka during the summer. Middle East consumers are spoilt for choice and are very much driven by the needs of the family and through this promotion we are in a position to pass on a very good value for money package," Mr. Mudadeniya added.
SriLankan Holidays' General Manager, Amith Sumanapala said, "We have tied up with three trade partners namely Connaissance De Ceylan, Jetwing Travels and Walkers Tours to give holidaymakers a world of memories on the island holiday."
In this latest initiative to promote tourism to Sri Lanka, SriLankan Holidays will give away a free holiday package for each child under the age of 12 accompanying an adult who has purchased a special SriLankan Holidays package to the tropical island between June and August. The "Kids Go Free" special offer, which includes economy class airfare air·fare
Fare for travel by aircraft.
Noun 1. airfare - the fare charged for traveling by airplane
fare, transportation - the sum charged for riding in a public conveyance , star class accommodation for two nights and three days with an international buffet breakfast, hotel transfers and fuel surcharge An overcharge or additional cost.
A surcharge is an added liability imposed on something that is already due, such as a tax on tax. It also refers to the penalty a court can impose on a fiduciary for breaching a duty. , starts at AED AED - Automated Engineering Design 3050 from Dubai and AED 2360 from Abu Dhabi Abu Dhabi (ä`b thä`bē, zä–, dä–), Arab. Abu Zabi, sheikhdom (1995 pop. 928,360), c. . Holidaymakers can opt for a shopping spree in Colombo or head south for some sun, sand, surf and serious water sports water sports Urophilia, see there or take the cultural route and head inland to Kandy for their vacation.
SLTPB has commenced an integrated marketing campaign in the Middle East to maximize awareness of the promotion as well as the destination that avails of traditional and non-traditional media across all channels including direct mail, personal marketing visits, promotions and workshops, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , advertising, roadshows and exhibitions, tele-marketing, e-newsletters, the web and e-mail as well as hosting of familiarization fa·mil·iar·ize
tr.v. fa·mil·iar·ized, fa·mil·iar·iz·ing, fa·mil·iar·iz·es
1. To make known, recognized, or familiar.
2. To make acquainted with. visits.
SriLankan Airlines' Regional Manager of the Commercial Department, Mohamed Fazeel said, "We are confident that this new family package will encourage both Arab and expat travellers from the region to experience destination Sri Lanka and is in line with our strategy to increase our leisure travel focus, catering to Arab nationals as well as Western and Asian expatriates," he remarked.
[c] 2008 Al Bawaba (www.albawaba.com)