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Kids are what they eat.


Byline: The Register-Guard

Name two things that the Simpsons, Shrek, SpongeBob SquarePants This article is about the series. For the title character, see SpongeBob SquarePants (character). For other uses, see SpongeBob SquarePants (disambiguation).
SpongeBob SquarePants is an Emmy-nominated American animated television series and media franchise.
, Spider-Man, Bagpuss, Bob the Builder <noinclude></noinclude> <noinclude></noinclude> Bob the Builder is a children's television character created by Keith Chapman. Bob appears as a construction contractor in a stop motion animated programme with his colleague Wendy, various neighbours , Scooby-Doo, Thomas the Tank Engine This article is about the fictional tank engine. For the television series, see Thomas the Tank Engine and Friends.

Thomas the Tank Engine is a fictional anthropomorphic tank locomotive created by the Rev. W. V.
, the Incredibles and Winnie the Pooh have in common.

Yes, they are all fantastically popular children's cartoon characters. That was the easy part. Need a hint for the second thing they all have in common? OK: It isn't good nutrition.

Homer and SpongeBob and the rest of the gang are part of a $10 billion annual industry effort to market foods and beverages to children. The beloved animated superstars aren't hawking carrots to their captive audience.

Pooh wants kids to try Rumbly Tumblies Bon Bon Buddies chocolate-chip mini biscuits. Shrek says tykes will like his Mud and Worms chocolatey corn and rice breakfast cereal breakfast cereal, a food made from grain, commonly eaten in the morning. The oldest type of cereal, known as porridge or gruel, requires cooking in water or milk. The modern breakfast cereals, however, are entirely precooked and eaten in cold milk. .

Parents struggling to teach their children healthy eating habits have a powerful new ally in the fight against these sugar-coated superheroes Superheroes are fictional heroes who possess abilities beyond those of normal human beings.

Superheroes may also refer to:
  • Superheroes (band), a Danish pop/rock band
  • Superheroes (album), by American heavy metal band Racer X
  • Superheroes
. The Institute of Medicine, a group of experts chartered by Congress to provide scientifically supported health policy advice, has issued a scathing indictment of the food industry's focus on high-calorie, low-nutrition products in ads targeted at children.

Granted, if there's a box of Mud and Worms in the house, it's because a parent bought it.

But chances are the parent capitulated to relentless pleas from a child who believed the lovable lov·a·ble also love·a·ble  
adj.
Having characteristics that attract love or affection.



lov
 green ogre's sales pitch. Shrek and his calorie-pushing cartoon pals are coming into millions of homes about 60 times a day via television ads. Studies confirm that the ads work; they get kids' attention and shape their food preferences.

The frightening consequences that children's early food preferences can have on their long-term health make the impact of ads too important to ignore. The Institute of Medicine report makes the sensible recommendation that the food industry shift its focus to more nutritious foods during children's shows.

Just in case the food industry remains more interested in money than in children's health Children's Health Definition

Children's health encompasses the physical, mental, emotional, and social well-being of children from infancy through adolescence.
, the report calls on Congress to enact legislation if self-regulation fails after two years. That's tough but fair, and it sure beats having to eat Mud and Worms for breakfast every morning.
COPYRIGHT 2005 The Register Guard
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Editorials; And they're eating what they see in TV ads
Publication:The Register-Guard (Eugene, OR)
Article Type:Editorial
Date:Dec 12, 2005
Words:350
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