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Kids Can't Wait to Get Their Hands On 'Em; Great Music Offers and Special Cereal Add to the Fun of the 2003 Nickelodeon Kids' Choice Awards.


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MINNEAPOLIS--(BUSINESS WIRE)--April 2, 2003

General Mills This article or section may contain a proseline.

Please help [ convert this timeline] into prose or, if necessary, a .
 has teamed up with Nickelodeon to present the 2003 Kids' Choice Awards on April 12, 2003. The Kids' Choice Awards is the only awards show that allows kids the freedom to voice their choice in music, sports, books and more. To celebrate this exciting event, General Mills has joined forces with Jive Records This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.  and Nickelodeon to create four free music compact discs on six popular cereal brands, a limited edition Green Slime Green slime may refer to:
  • Green slime (Dungeons & Dragons), a category of monster in the Dungeons and Dragons fantasy role-playing game
  • Green slime (You Can't Do That on Television), "I don't know"
  • Intelligence Corps, of the British Army
 cereal, a fifth music CD on participating Old El Paso Old El Paso is a brand applied to a range of Mexican-style foods, including dinner kits, tacos and tortillas, sauces, condiments, rice and refried beans.

Old El Paso products are marketed in Australia, Canada, New Zealand, Finland, France, Germany, Greece, the Republic of
 and Hamburger Helper Hamburger Helper is a brand of boxed meal product produced by General Mills and sold under its Betty Crocker brand. It consists of a starch (most often pasta, but also rice or potatoes) and specially measured dried sauce packets separated in a single box.  products and a free mail-in offer for the fifth music CD on specially marked packages of Pillsbury Toaster Strudel Toaster Struedel is a frozen pastry marketed by Pillsbury. They are prepared by heating in the toaster, and spreading the included icing packet on top of the pastry. Some of the flavors released over the years include:
  • Apple
  • Blueberry
 pastries.

"We're happy to give kids a way to extend the experience of the Kids' Choice Awards beyond the broadcast," said Cheryl Welch, promotion director at General Mills. "Kids will find four different music CDs free on boxes of their favorite cereals including Cocoa Puffs, Cinnamon Toast Crunch Cinnamon Toast Crunch (first renamed Cinnamon Grahams in the UK but now called Curiously Cinnamon) is a breakfast cereal produced by General Mills. The cereal was first produced in 1984. Cinnamon Toast Crunch is rivaled by Waffle Crisp. , Cheerios, Honey Nut Cheerios Honey Nut Cheerios is a variation of Cheerios breakfast cereal, introduced in 1979 by General Mills. As the first variation from Cheerios, it is sweeter than the original, with a honey and almond flavor. , Trix and Lucky Charms. The CDs feature hits from some of today's hottest acts, and past and present Kids' Choice nominees, including The Backstreet backstreet
Noun

a street in a town far from the main roads

Adjective

denoting secret or illegal activities: a backstreet abortion

backstreet n
 Boys, Aaron Carter, Nick Carter, *NSYNC NSYNC Justin Chris Joey Lasten JC (last letters of first names of members of the group NSYNC)
NSYNC Negative Synchronization
 and Britney Spears."

In addition to the music offered on these kid-favorite cereals, General Mills has created a limited edition cereal exclusively for the Kids' Choice Awards: Nickelodeon Green Slime cereal. With slime-shaped corn puffs and never-seen-before Nickelodeon Blimp marshmallows, kids will want to turn every breakfast into a slimefest!

Outside of the cereal aisle, kids can find a fifth music CD on specially marked packages of Old El Paso Taco Kits and Value-Sized boxes of Hamburger Helper. There is also a free mail-in offer for the fifth CD on select packages of Pillsbury Toaster Strudel pastries.

The 16th Annual Kids' Choice Awards show will be hosted by film and television star Rosie O'Donnell and seen in more than 120 million households on Nickelodeon's international channels in the U.K., Europe, Russia, Asia, Australia, Latin America and Brazil, as well as the U.S. These awards are the biggest annual kid event on television. Last year's awards received over 19 million votes and 12 million viewers tuned in to see celebrities such as Sarah Michelle Gellar Sarah Michelle Gellar (born April 14, 1977) is an American actress. She is perhaps best known for her role as the fictional character Buffy Summers in the acclaimed television series Buffy the Vampire Slayer, for which she received a Golden Globe Award nomination. , Jennifer Lopez, Michael Jordan and Chris Tucker. Kids can go online to nick.com and vote in categories including Favorite Female Butt Kicker and Favorite Music Group.

Nickelodeon, now in its 24th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 86 million households and has been the number-one-rated basic cable network for more than seven consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

General Mills is a leading global manufacturer and marketer of consumer foods products. Its global brand portfolio includes Betty Crocker, Pillsbury, Green Giant, Old El Paso and more. Included in the U.S. portfolio are some of the nation's most popular brands including Cheerios, Wheaties and other Big G cereal brands; Colombo, Yoplait, Totino's and Progresso. General Mills is also a leader in the bakeries and foodservice business as a major supplier of baking and other food products to the foodservice and commercial baking industries. Pillsbury, Toaster Strudel, Old El Paso, Hamburger Helper, Cocoa Puffs, Cinnamon Toast Crunch, Honey Nut Cheerios, Trix and Lucky Charms are trademarks of General Mills, Inc. or its affiliates.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 2, 2003
Words:688
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