Kid Disney.The launch of a new Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Co. parenting magazine called Wondertime lies in the hands of VitroRobertson, the largest ad agency in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. . Owned by MDC Partners MDC Partners is a holding company based in Toronto, Canada and New York. They are primarily known for their advertising holdings, especially Crispin Porter and Bogusky, located in Miami and Toronto. of Toronto, VitroRobertson is no stranger to the Magic Kingdom, having worked on Disney educational DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. programs that include Little Einstein and Baby Einstein Baby Einstein is a line of multimedia products and toys that specializes in interactive activities for children aged 3 months to 3 years old. Subjects such as classical music, art, and poetry are prominently explored. . Wondertime, a quarterly magazine aimed at mothers with children from infants up to 6-year-olds, is expected to hit newsstands in February. Christina Mahan, senior account executive for VitroRobertson, expects the magazine to have more than a "few hundred pages." with about half of it being advertising-driven. "We're targeting major ad agencies with clients that have children and baby accounts," Mahan said. The magazine will sell for $4.95 on newsstands. An introductory subscription offer of 10 issues for $10 will also be offered, Mahan said. VitroRobertson plans to start an aggressive ad blitz in such trade journals as Advertising Age, as well as other online and print outlets. Staff reporter Deborah Crowe can be reached at (323) 549-5225, ext. 232, or by email at dcrowe@labusinessjournal.com. San Diego Business Journal reporter Marion Webb contributed to this column. |
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