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Kid Auctions.


Before the holidays, e-commerce shops reigned supreme in the Internet economy The Internet Economy refers to conducting business through markets whose infrastructure is based on the Internet and World-Wide Web. An Internet economy differs from a traditional economy in a number of ways, including: communication, market segmentation, distribution costs, and price. . Post holidays, auction sites are nabbing the lime-light, as disappointed gift recipients unload To remove a program from memory or take a tape or disk out of its drive.  their white elephants White Elephant

Any investment that nobody wants because it is unprofitable.

Notes:
The term 'White Elephant' is derived from Thailand, where an Albino (white) elephant was given to unfavored people by the ruler.
.

EBay is the main province for adults, but newly launched Pasadena-based Swap.com wants to corner the market for children and teens looking to swap their video games See video game console. , CDs, sports equipment and other stuff in a supervised su·per·vise  
tr.v. su·per·vised, su·per·vis·ing, su·per·vis·es
To have the charge and direction of; superintend.



[Middle English *supervisen, from Medieval Latin
 environment. The under-18 crowd has an insatiable demand for the latest must-have possessions, limited funds, and formidable Internet-surfing habits.

"I see Swap.com both as a safe place where teens and kids can get new things without out-spending their allowance, and as a lesson in entrepreneurialism and microeconomics microeconomics

Study of the economic behaviour of individual consumers, firms, and industries and the distribution of total production and income among them. It considers individuals both as suppliers of land, labour, and capital and as the ultimate consumers of the final
," said Swap.com Chief Executive Bill Keenan.

He speaks from experience--the former chief financial officer of E! Entertainment is the father of three boys, all under the age of 12.

Swap.com, yet another progeny PROGENY - 1961. Report generator for UNIVAX SS90.  of Idealab, was raced from concept to launch in a single month; The site actively involves parents in the children's trade process and places a high premium on children's safety. Parents and kids must go through the sign-up process together. Company employees monitor each kid's virtual store to ensure that all goods offered are appropriate for an under-18 demographic.

Parents are notified via e-mail if there are any transgressions, as well as with detailed information for every, swap transacted by their child. If parents are concerned about releasing home addresses to outside parties, Swap.com offers a service through which goods can be sent to its offices and then forwarded on from there.

All swaps are free until April, by which time the company plans to have a nationwide advertising campaign in full swing. After April 1, a 77-cent fee will be imposed per trade.

Company officials and analysts say it is the first teen-and-child-oriented online auction company on the scene. What has proved, a gold mine for adults should hold true for kids.
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Title Annotation:swap.com facilitates online swapping of goods
Comment:Kid Auctions.(swap.com facilitates online swapping of goods)
Author:FISHER, SARA
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Jan 10, 2000
Words:321
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